
Slide Text
the best essays i read on substack this year part two
Visual
First-person perspective of a hand holding a coffee cup, cozy brown sweater, white pants, coffee table book in background.
All Slides
Christina
you all loved part one so much, i’m sharing more gem reads. save this for a slow coffee morning #substack #essays #whatimreading #substackwriter #readinglist
Effectiveness score
9/10
Views
124.6K
Likes
16.6K
Saves
13K
Engagement
24.5%
Hook
the best essays i read on substack this year part two
Goal
build-community
Offer
information
CTA
save this for a slow coffee morning
Caption
you all loved part one so much, i’m sharing more gem reads. save this for a slow coffee morning #substack #essays #whatimreading #substackwriter #readinglist
Strategic Summary
This carousel went viral primarily due to an extreme bookmark rate (17x norm), driven by positioning the content as a high-utility 'reading list' resource. The 'Part Two' hook leverages social proof from a previous hit, while the cozy, 'slow morning' aesthetic aligns perfectly with the intellectual nature of the content (essays). The audience isn't just consuming; they are collecting this for future identity-building (becoming a well-read person).
The Winning Formula
Curated resource list + screenshot proof + cozy aesthetic = high save rate.
What's working
What's not working
Viral lesson
Utility + Aesthetic = Saves. If you want bookmarks, don't just teach; curate a library people want to own.
Can a small creator replicate this? Highly replicable for any niche curator (books, tools, apps). Requires only a phone to screenshot and a cohesive photo roll for backgrounds.
Structural Formula (steal-the-format)
Structure pattern
5-slide list. Slide 1: Aesthetic Hook + Title. Slides 2-5: Content Screenshots with unique background photos.
Copy formula
Slide 1: Lowercase casual headline + 'Part X'. Slides 2-5: Direct quotes from source material.
What to swap (concrete remixes)
What NOT to copy
Do not copy the specific 'moody/dark' aesthetic if your brand is bright/energetic; the formula works with any cohesive visual theme.
Aesthetics
Moody, intellectual dark-mode screenshots overlaid on cozy, textured lifestyle photography.
Color palette
What it conveys: The overall aesthetic feels like a quiet, intellectual retreat from the noise of social media.
Slide-by-slide forensics
the best essays i read on substack this year 💌 part two
Visual description
Flat-lay aesthetic shot. A hand in a brown ribbed sweater holds a speckled coffee cup with latte art. Below, feet in white striped socks and fuzzy slippers. A white book titled 'THE TOUCH' is at the top. Background is a neutral beige surface.
Scene setting
cozy indoor morning setting
Visible people
Visible objects
Other text elements
Predicted audience reaction
Immediate save impulse due to 'best of' list promise.
Comments reacting to this slide
Verdict: Perfectly sets the mood and value proposition immediately.
MILK FED can intellectual intimacy replace physical desire? CAITLYN MAR 9, 2025 AT 5:31 PM hello. there are levels of seduction that exists beyond the body. something less tangible, and perhaps more potent. anais nin understood this idea about how desire does not begin with touch but with language, perception, and the sharp electric pull of a mind that challenges and excites you. in her journals, desire is not just a physical hunger but a hunger of the intellect, an unraveling of thought before an unraveling of the body. to be drawn into someone's mind, to feel their thoughts press against your own, can be more intoxicating than any physical closeness.
Visual description
Screenshot of a Substack article overlaid on a background photo of dark pavement with fallen autumn leaves. The screenshot is dark mode. Text is white on black.
Scene setting
outdoor pavement with leaves
Visible objects
Products on screen
vs prior slide
Style: Maintains the dark, moody text overlay style, though background shifts to outdoor pavement.
Story: Delivers the first promised essay recommendation.
Predicted audience reaction
Intrigued by the title about intimacy.
Verdict: Strong title hook ('intellectual intimacy') grabs attention.
THOUGHTS AND WANTS Let Them Wonder About You I miss mystery SYDNEY ENGELHART JAN 5, 2025 AT 11:29 AM Thoughts and Wants SUBSCRIBE The most captivating moments for me are when I encounter someone or something extraordinary in real life and find myself wondering about them. Maybe it's my instinct to romanticize everything, but I genuinely enjoy not having all the details. What has the age of hyper-access done to our creativity, individuality, and thoughtfulness? With the internet, we're just a few clicks away from replicating someone's entire persona, right down to their outfit or morning routine. In some ways, I feel like it's making us... dumber? Why exercise individuality or strengthen personal style when you can simply download someone else's blueprint? What unnerves me is how comforting many people find this idea- a quick google search, a little DIY help from ChatGPT. Being "creative" now demands almost nothing from us.
Visual description
Screenshot of Substack article 'Let Them Wonder About You'. Background is a cozy indoor scene with a fireplace and warm lighting.
Scene setting
cozy indoor fireplace
Visible objects
Products on screen
vs prior slide
Style: Consistent screenshot overlay, background returns to cozy indoor vibe matching Slide 1.
Story: Second recommendation, focuses on mystery/creativity.
Predicted audience reaction
Resonates with anxiety about social media overexposure.
Comments reacting to this slide
Verdict: The title 'Let Them Wonder About You' is a strong hook that got a specific comment reaction.
THE OPEN LETTERS The Beginner's Guide to Writing Personal Essays THE OPEN LETTERS OCT 26, 2025 AT 1:49 AM The Power of Personal Reflection Essay writing is often seen as an academic exercise, something that's confined to the classroom or an assignment. But for many writers especially those who create personal essays the beauty of writing lies in its power to connect. Personal reflection essays allow us to understand ourselves better, process our emotions, and share our experiences in a way that can resonate with others. In this guide, we're going to shift the focus from technicalities to the emotional process of essay writing, especially for beginners who want to explore personal topics with depth and vulnerability. We'll talk about how to write essays that truly reflect your inner world and how you can use structure and storytelling techniques to make your personal reflections come to life on the page.
Visual description
Screenshot of Substack article. Background is a stone archway window, textured gray stone.
Scene setting
stone architecture exterior
Visible objects
Products on screen
vs prior slide
Style: Consistent screenshot style, background shifts to architectural texture.
Story: Shifts from reading to writing (actionable).
Predicted audience reaction
Appeals to the aspiring writers in the comment section.
Verdict: Broadens appeal to creators, not just consumers.
DOSTOEVSKY'S BLOG Meditations for Phone Addicts FYODOR FEB 27, 2025 AT 2:31 PM Dostoevsky's blog SUBSCRIBE 00:14:13 The modern soul finds itself divided. In one hand, we hold a device—a small, glowing rectangle that promises connection, knowledge, and distraction. In the other hand: nothing. And it is this nothing that terrifies us. We reach for our phones not merely out of habit but out of existential dread. The silence. The stillness. The terrible weight of being alone with one's thoughts. We have made ourselves refugees from our own consciousness, fleeing into the digital realm where time dissolves, where the self fragments into likes and comments, where the infinite scroll provides the illusion of purpose.
Visual description
Screenshot of Substack article with audio player bar. Background is a close-up of a dessert/cherry on a plate with soft lighting.
Scene setting
food close-up
Visible objects
Products on screen
vs prior slide
Style: Consistent screenshot, background is softer/more abstract than Slide 4.
Story: Final recommendation, highly relatable topic (phone addiction).
Predicted audience reaction
High resonance due to meta-commentary on phone usage while on TikTok.
Comments reacting to this slide
Verdict: The topic is ironical and poignant for a TikTok audience, driving specific comments.
Commerce intent
Mentioned products
Buy-intent phrases (from comments)
Objections (from comments)
Comment ethnography
Highly supportive writer community. Comments are filled with creators sharing their own Substack links, seeking validation and traffic from the creator's audience.
Comments that characterize the audience
Pain points revealed
Aspirations revealed
Top questions asked
Objections
Diagnostics
Hook deep-dive
the best essays i read on substack this year 💌 part two
To see the specific titles that qualify as 'the best'.
Engagement read
Bookmark rate is 17.1x the library norm, indicating this is treated as a tool/resource rather than entertainment.
Mechanics
Each slide promises a new 'gem' to discover, encouraging swipes to complete the collection.
Brand & funnel
Brands visible
Buying-journey moment: User is actively seeking content to consume or inspiration to write.
Ideal Customer Profile
Intellectually curious women aged 18-34 who value slow living, aesthetic curation, and deep-dive long-form content.
Age
18-24
Gender
female
Readability
simple
Interests
Pain Points
Aspirations
Emotional Profile
Primary Emotion
aspirationIntensity
Effectiveness
Emotions Evoked
Emotional Arc
curiosity → intellectual stimulation → reflection → desire for stillness
Why It Lands
The content taps into the viewer's desire to be the kind of person who reads thoughtful essays while drinking coffee, effectively selling an identity rather than just a list of links.
Writing Analysis
Style
listicle
Tone
aspirational
Hook Type
social proof
Quality
The writing is concise, evocative, and perfectly matches the 'slow living' aesthetic. It avoids fluff and gets straight to the intellectual meat of the essays.
Effectiveness
Goal Achievement
The massive number of bookmarks relative to views proves the content successfully functioned as a high-value resource for the audience.
Why It Spread
high utility (saveable reading list)
perfect alignment with 'slow living' TikTok trends
low barrier to entry for intellectual content
Content DNA
It works because it frames the save as a 'gift' for the user's future self, rather than a demand for the creator's benefit.
Narrative Arc
Starts with a warm, inviting hook, moves through increasingly deep and slightly melancholic topics, and ends on a reflective note about digital addiction.
Psychological Blueprint
Why It Spread
The post succeeds by positioning itself as an 'intellectual shortcut' for a target audience that feels overwhelmed by shallow content. By curating high-quality Substack essays, the creator provides immediate value while signaling that the viewer is part of an 'in-group' that values deep thought. The 24.54% engagement rate is driven by the high save rate (13k bookmarks), as the content functions as a 'utility'—a reading list that users save to return to later during their own 'slow mornings'.
Framework
listicle revelationPrimary Tactic
authorityTactics Used
curiosity-gap on slide 1: 'part two' implies a series worth following
authority-building: curating high-quality, 'intellectual' content for the viewer
tribal-signaling: using specific aesthetics (coffee, cozy clothes) to signal 'this is for the slow-living community'
social-proof: 'you all loved part one so much' validates the content's value before the user even reads it
Cognitive Biases
Bandwagon effect: 'you all loved part one' makes the user feel they are missing out on a trend
Mere exposure effect: consistent aesthetic branding makes the content feel familiar and safe
Tribal Markers
Trust Signals
Slide Breakdown (5 analyzed)
Text
the best essays i read on substack this year part two
Visual
First-person perspective of a hand holding a coffee cup, cozy brown sweater, white pants, coffee table book in background.
Visual Elements
Color Palette
Copy Analysis
Power Words
Open Loop: yes, 'part two' creates a desire to see what was in part one and what is in this list
Visual Psychology
Attention: the coffee cup and the text overlay
Gaze: downward, inviting the viewer into the scene
Emotional cue: warmth and comfort
Composition: to make the viewer feel like they are physically present in a slow, cozy moment
Text
can intellectual intimacy replace physical desire?
Visual
Dark, moody background of fallen leaves on a stone path, with a screenshot of a Substack article overlay.
Visual Elements
Color Palette
Copy Analysis
Power Words
Open Loop: yes, the question demands an answer that can only be found by reading the essay
Visual Psychology
Attention: the bold headline text
Emotional cue: melancholy and depth
Composition: to create a sense of intellectual weight and seriousness
Text
Let Them Wonder About You
Visual
Warm, dimly lit room with a fireplace, cozy atmosphere.
Visual Elements
Color Palette
Copy Analysis
Power Words
Open Loop: yes, it challenges the reader's current behavior regarding social media
Visual Psychology
Attention: the bright firelight
Emotional cue: comfort and mystery
Composition: to ground the intellectual topic in a physical, cozy space
Text
The Beginner's Guide to Writing Personal Essays
Visual
View through a stone arched window, moody and architectural.
Visual Elements
Color Palette
Copy Analysis
Power Words
Open Loop: yes, promises a transformation from technical to emotional writing
Visual Psychology
Attention: the window frame
Emotional cue: contemplation
Composition: to frame the text as something classic and timeless
Text
Meditations for Phone Addicts
Visual
Cherries on a plate with ice, minimalist and clean.
Visual Elements
Color Palette
Copy Analysis
Power Words
Open Loop: no, this is the final slide
Visual Psychology
Attention: the cherries
Emotional cue: stillness and coldness
Composition: to provide a sharp, minimalist contrast to the previous slides
Comment Intelligence
Sentiment
PositiveResonance
Intent
build-community
Audience Vibe
The comments are sparse but high-quality, reflecting a community of people who appreciate the curation and the aesthetic.
Standout Quotes
“This is exactly what I needed for my Sunday morning.”
“The essay on intellectual intimacy changed my perspective on dating.”
“Saved immediately. Thank you for these.”
Top Comments
can you please do a list of all the writers that we should follow on substack to get this content? Thank you
loved the first piece; it's what got me into substack!
is it free?
I just wrote my first essay on Substack on the influence of Social Media on tourism: "Not Business or Pleasure–Flaunting" @ socialcritiquer on Marina's Substack! I'd love it if y'all could give it a read! 🫶
I recently started my substack journey. I write about being the youngest daughter, loving deeply and feeling deeply. If that sounds like you I would love for you to be a part of this little community I’m building. My substack is linked in my bio 💗