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Slide 1 of 5
1 / 5
Hook Score9/10
9/10

Slide Text

the best essays i read on substack this year part two

Visual

First-person perspective of a hand holding a coffee cup, cozy brown sweater, white pants, coffee table book in background.

All Slides

Carousel report cardLiterary curation / Slow-living lifestyle / Substack writing community5 slides

@christinaaudriana carousel breakdown

Christina

you all loved part one so much, i’m sharing more gem reads. save this for a slow coffee morning #substack #essays #whatimreading #substackwriter #readinglist

Effectiveness score

9/10

Exceptional

Views

124.6K

Likes

16.6K

Saves

13K

Engagement

24.5%

Hook

the best essays i read on substack this year part two

Goal

build-community

Offer

information

CTA

save this for a slow coffee morning

View source

Caption

you all loved part one so much, i’m sharing more gem reads. save this for a slow coffee morning #substack #essays #whatimreading #substackwriter #readinglist

Strategic Summary

This carousel went viral primarily due to an extreme bookmark rate (17x norm), driven by positioning the content as a high-utility 'reading list' resource. The 'Part Two' hook leverages social proof from a previous hit, while the cozy, 'slow morning' aesthetic aligns perfectly with the intellectual nature of the content (essays). The audience isn't just consuming; they are collecting this for future identity-building (becoming a well-read person).

The Winning Formula

Curated resource list + screenshot proof + cozy aesthetic = high save rate.

What's working

  • •Slide 1 explicitly frames the content as a collection ('best essays... this year') which triggers collection behavior (bookmarks).
  • •Using actual screenshots of the Substack articles (Slides 2-5) provides immediate visual proof and legitimacy, removing the need for the user to trust the creator's word alone.
  • •The 'Part Two' hook in Slide 1 capitalizes on existing momentum, signaling to new viewers that this content is already validated by the audience.
  • •The background images for each slide (coffee, fireplace, stone, food) maintain a consistent 'moody/cozy' vibe that reinforces the 'slow coffee morning' caption promise.

What's not working

  • •Slide 5's background (close-up of food/dessert) is slightly less legible and thematically distinct from the 'reading nook' vibe of Slides 1-3, potentially breaking immersion slightly.
  • •No direct call-to-action on the final slide to visit the creator's own Substack (if they have one), missing a conversion opportunity from the high trust generated.

Viral lesson

Utility + Aesthetic = Saves. If you want bookmarks, don't just teach; curate a library people want to own.

Can a small creator replicate this? Highly replicable for any niche curator (books, tools, apps). Requires only a phone to screenshot and a cohesive photo roll for backgrounds.

Structural Formula (steal-the-format)

Structure pattern

5-slide list. Slide 1: Aesthetic Hook + Title. Slides 2-5: Content Screenshots with unique background photos.

Copy formula

Slide 1: Lowercase casual headline + 'Part X'. Slides 2-5: Direct quotes from source material.

What to swap (concrete remixes)

  • •Swap 'Substack essays' for 'YouTube channels' for a tech education audience.
  • •Swap 'Essays' for 'Newsletter tools' for a SaaS marketer audience.
  • •Swap 'Reading list' for 'Meal prep list' for a fitness audience.

What NOT to copy

Do not copy the specific 'moody/dark' aesthetic if your brand is bright/energetic; the formula works with any cohesive visual theme.

Aesthetics

Moody, intellectual dark-mode screenshots overlaid on cozy, textured lifestyle photography.

design:mid tiertypography:Substack default UI fonts (sans serif) within screenshots; white sans serif overlay on Slide 1.visual consistency:90/100attention grab:85/100

Color palette

creamcharcoalbrownwarm yellow

What it conveys: The overall aesthetic feels like a quiet, intellectual retreat from the noise of social media.

Slide-by-slide forensics

1
hookflat laycozy, invitingworks:yesgrab:90/100aesthetic:95/100

the best essays i read on substack this year 💌 part two

Visual description

Flat-lay aesthetic shot. A hand in a brown ribbed sweater holds a speckled coffee cup with latte art. Below, feet in white striped socks and fuzzy slippers. A white book titled 'THE TOUCH' is at the top. Background is a neutral beige surface.

Scene setting

cozy indoor morning setting

Visible people

person's hand and feet, wearing brown sweater and white socks

Visible objects

speckled coffee cuplattewhite bookfuzzy slippers

Other text elements

  • •THE TOUCH (on book spine)

Predicted audience reaction

Immediate save impulse due to 'best of' list promise.

Comments reacting to this slide

  • "saved for my reading list."

Verdict: Perfectly sets the mood and value proposition immediately.

2
step in listscreenshotintellectual, moodyworks:yesgrab:80/100aesthetic:85/100

MILK FED can intellectual intimacy replace physical desire? CAITLYN MAR 9, 2025 AT 5:31 PM hello. there are levels of seduction that exists beyond the body. something less tangible, and perhaps more potent. anais nin understood this idea about how desire does not begin with touch but with language, perception, and the sharp electric pull of a mind that challenges and excites you. in her journals, desire is not just a physical hunger but a hunger of the intellect, an unraveling of thought before an unraveling of the body. to be drawn into someone's mind, to feel their thoughts press against your own, can be more intoxicating than any physical closeness.

Visual description

Screenshot of a Substack article overlaid on a background photo of dark pavement with fallen autumn leaves. The screenshot is dark mode. Text is white on black.

Scene setting

outdoor pavement with leaves

Visible objects

Substack article interfacefallen leaves

Products on screen

Substack

vs prior slide

style:yescopy:yesenergy:flat

Style: Maintains the dark, moody text overlay style, though background shifts to outdoor pavement.

Story: Delivers the first promised essay recommendation.

Predicted audience reaction

Intrigued by the title about intimacy.

Verdict: Strong title hook ('intellectual intimacy') grabs attention.

3
step in listscreenshotwarm, reflectiveworks:yesgrab:85/100aesthetic:90/100

THOUGHTS AND WANTS Let Them Wonder About You I miss mystery SYDNEY ENGELHART JAN 5, 2025 AT 11:29 AM Thoughts and Wants SUBSCRIBE The most captivating moments for me are when I encounter someone or something extraordinary in real life and find myself wondering about them. Maybe it's my instinct to romanticize everything, but I genuinely enjoy not having all the details. What has the age of hyper-access done to our creativity, individuality, and thoughtfulness? With the internet, we're just a few clicks away from replicating someone's entire persona, right down to their outfit or morning routine. In some ways, I feel like it's making us... dumber? Why exercise individuality or strengthen personal style when you can simply download someone else's blueprint? What unnerves me is how comforting many people find this idea- a quick google search, a little DIY help from ChatGPT. Being "creative" now demands almost nothing from us.

Visual description

Screenshot of Substack article 'Let Them Wonder About You'. Background is a cozy indoor scene with a fireplace and warm lighting.

Scene setting

cozy indoor fireplace

Visible objects

fireplacecandleSubstack interface

Products on screen

Substack

vs prior slide

style:yescopy:yesenergy:rising

Style: Consistent screenshot overlay, background returns to cozy indoor vibe matching Slide 1.

Story: Second recommendation, focuses on mystery/creativity.

Predicted audience reaction

Resonates with anxiety about social media overexposure.

Comments reacting to this slide

  • "Let them wonder about you, chef's kiss 🥰"

Verdict: The title 'Let Them Wonder About You' is a strong hook that got a specific comment reaction.

4
step in listscreenshotacademic, structuredworks:yesgrab:80/100aesthetic:85/100

THE OPEN LETTERS The Beginner's Guide to Writing Personal Essays THE OPEN LETTERS OCT 26, 2025 AT 1:49 AM The Power of Personal Reflection Essay writing is often seen as an academic exercise, something that's confined to the classroom or an assignment. But for many writers especially those who create personal essays the beauty of writing lies in its power to connect. Personal reflection essays allow us to understand ourselves better, process our emotions, and share our experiences in a way that can resonate with others. In this guide, we're going to shift the focus from technicalities to the emotional process of essay writing, especially for beginners who want to explore personal topics with depth and vulnerability. We'll talk about how to write essays that truly reflect your inner world and how you can use structure and storytelling techniques to make your personal reflections come to life on the page.

Visual description

Screenshot of Substack article. Background is a stone archway window, textured gray stone.

Scene setting

stone architecture exterior

Visible objects

stone windowSubstack interface

Products on screen

Substack

vs prior slide

style:yescopy:yesenergy:flat

Style: Consistent screenshot style, background shifts to architectural texture.

Story: Shifts from reading to writing (actionable).

Predicted audience reaction

Appeals to the aspiring writers in the comment section.

Verdict: Broadens appeal to creators, not just consumers.

5
step in listscreenshotmelancholic, relatableworks:yesgrab:85/100aesthetic:80/100

DOSTOEVSKY'S BLOG Meditations for Phone Addicts FYODOR FEB 27, 2025 AT 2:31 PM Dostoevsky's blog SUBSCRIBE 00:14:13 The modern soul finds itself divided. In one hand, we hold a device—a small, glowing rectangle that promises connection, knowledge, and distraction. In the other hand: nothing. And it is this nothing that terrifies us. We reach for our phones not merely out of habit but out of existential dread. The silence. The stillness. The terrible weight of being alone with one's thoughts. We have made ourselves refugees from our own consciousness, fleeing into the digital realm where time dissolves, where the self fragments into likes and comments, where the infinite scroll provides the illusion of purpose.

Visual description

Screenshot of Substack article with audio player bar. Background is a close-up of a dessert/cherry on a plate with soft lighting.

Scene setting

food close-up

Visible objects

dessertplateaudio player UI

Products on screen

Substack

vs prior slide

style:yescopy:yesenergy:rising

Style: Consistent screenshot, background is softer/more abstract than Slide 4.

Story: Final recommendation, highly relatable topic (phone addiction).

Predicted audience reaction

High resonance due to meta-commentary on phone usage while on TikTok.

Comments reacting to this slide

  • "Meditations for Phone Addicts was so insightful"

Verdict: The topic is ironical and poignant for a TikTok audience, driving specific comments.

Commerce intent

intent:15/100framework:wishlistdigital contentnewsletterswriting

Mentioned products

Substack

Buy-intent phrases (from comments)

  • •can you please do a list of all the writers that we should follow on substack

Objections (from comments)

  • •is it free?

Comment ethnography

tagging:save share loopaudience-match:95/100viral signal:second wave shares

Highly supportive writer community. Comments are filled with creators sharing their own Substack links, seeking validation and traffic from the creator's audience.

Comments that characterize the audience

  • "loved the first piece; it's what got me into substack!"
  • "I recently started my substack journey. I write about being the youngest daughter..."
  • "Thank you so much I listen/ read one a day 💕💕 thanks to your suggestion please keep them coming"

Pain points revealed

  • •overwhelmed by choice on Substack
  • •wanting to find 'intellectual' content
  • •seeking community with other writers

Aspirations revealed

  • •to be well-read
  • •to write essays themselves
  • •to have a 'slow coffee morning' lifestyle

Top questions asked

  • •can you please do a list of all the writers that we should follow on substack
  • •is it free?
  • •where can I find them?

Objections

  • •concern about paid subscriptions (is it free?)

Diagnostics

Hook deep-dive

the best essays i read on substack this year 💌 part two

type:aspirational aestheticlever:aspirationinterrupt:75/100specificity:90/100

To see the specific titles that qualify as 'the best'.

Engagement read

Bookmark rate is 17.1x the library norm, indicating this is treated as a tool/resource rather than entertainment.

bookmark driver:reference listshare driver:usefulproof:screenshot of receipt

Mechanics

arc:list revealpacing:flat listdwell:text density per slidelast-slide:resource list

Each slide promises a new 'gem' to discover, encouraging swipes to complete the collection.

Brand & funnel

affiliation:organicfunnel:MOFU consideration

Brands visible

Substack

Buying-journey moment: User is actively seeking content to consume or inspiration to write.

Ideal Customer Profile

Intellectually curious women aged 18-34 who value slow living, aesthetic curation, and deep-dive long-form content.

Age

18-24

Gender

female

Readability

simple

Interests

Substack essaysslow livingpersonal developmentaesthetic lifestylewriting

Pain Points

overwhelmed by digital noise/infinite scrollcraving intellectual depth in a shallow social media landscape

Aspirations

cultivating a more thoughtful, intentional lifefinding community in niche intellectual spaces

Emotional Profile

Primary Emotion

aspiration

Intensity

8
/ 10

Effectiveness

9
/ 10

Emotions Evoked

calmintellectual curiosityvalidationbelonging

Emotional Arc

curiosity → intellectual stimulation → reflection → desire for stillness

Why It Lands

The content taps into the viewer's desire to be the kind of person who reads thoughtful essays while drinking coffee, effectively selling an identity rather than just a list of links.

Writing Analysis

Style

listicle

Tone

aspirational

Hook Type

social proof

Quality

9

The writing is concise, evocative, and perfectly matches the 'slow living' aesthetic. It avoids fluff and gets straight to the intellectual meat of the essays.

Effectiveness

Goal Achievement

9
out of 10

The massive number of bookmarks relative to views proves the content successfully functioned as a high-value resource for the audience.

Why It Spread

high utility (saveable reading list)

perfect alignment with 'slow living' TikTok trends

low barrier to entry for intellectual content

Content DNA

NicheLiterary curation / Slow-living lifestyle / Substack writing community
Goalbuild-community
Offerinformation
CTAsave this for a slow coffee morning
Strength
7/10

It works because it frames the save as a 'gift' for the user's future self, rather than a demand for the creator's benefit.

Narrative Arc

Starts with a warm, inviting hook, moves through increasingly deep and slightly melancholic topics, and ends on a reflective note about digital addiction.

Psychological Blueprint

Why It Spread

The post succeeds by positioning itself as an 'intellectual shortcut' for a target audience that feels overwhelmed by shallow content. By curating high-quality Substack essays, the creator provides immediate value while signaling that the viewer is part of an 'in-group' that values deep thought. The 24.54% engagement rate is driven by the high save rate (13k bookmarks), as the content functions as a 'utility'—a reading list that users save to return to later during their own 'slow mornings'.

Framework

listicle revelation

Primary Tactic

authority

Tactics Used

curiosity-gap on slide 1: 'part two' implies a series worth following

authority-building: curating high-quality, 'intellectual' content for the viewer

tribal-signaling: using specific aesthetics (coffee, cozy clothes) to signal 'this is for the slow-living community'

social-proof: 'you all loved part one so much' validates the content's value before the user even reads it

Cognitive Biases

Bandwagon effect: 'you all loved part one' makes the user feel they are missing out on a trend

Mere exposure effect: consistent aesthetic branding makes the content feel familiar and safe

Tribal Markers

Substackslow coffee morningintellectual intimacyexistential dreadaesthetic cozy loungewear

Trust Signals

curated selection of specific, high-brow essay titlesconsistent, high-quality visual aestheticvulnerable, intellectual tone of the selected excerpts

Slide Breakdown (5 analyzed)

1Slide 1 of 5 — Hookaesthetic flat layHook 9/10

Text

the best essays i read on substack this year part two

Visual

First-person perspective of a hand holding a coffee cup, cozy brown sweater, white pants, coffee table book in background.

Visual Elements

coffee cupcozy sweaterwhite pantscoffee table booksoft natural lighting

Color Palette

browncreamwhite

Copy Analysis

Power Words

bestessayssubstack
Voice: first-personSpecificity: specific

Open Loop: yes, 'part two' creates a desire to see what was in part one and what is in this list

Visual Psychology

Attention: the coffee cup and the text overlay

Gaze: downward, inviting the viewer into the scene

Emotional cue: warmth and comfort

Composition: to make the viewer feel like they are physically present in a slow, cozy moment

2Slide 2 of 5aesthetic flat lay

Text

can intellectual intimacy replace physical desire?

Visual

Dark, moody background of fallen leaves on a stone path, with a screenshot of a Substack article overlay.

Visual Elements

fallen leavesstone pathdark overlaytext block

Color Palette

blackbrowngrey

Copy Analysis

Power Words

intellectualintimacydesire
Voice: third-personSpecificity: specific

Open Loop: yes, the question demands an answer that can only be found by reading the essay

Visual Psychology

Attention: the bold headline text

Emotional cue: melancholy and depth

Composition: to create a sense of intellectual weight and seriousness

3Slide 3 of 5aesthetic flat lay

Text

Let Them Wonder About You

Visual

Warm, dimly lit room with a fireplace, cozy atmosphere.

Visual Elements

fireplacewarm lightcozy interiortext block

Color Palette

orangeblackbrown

Copy Analysis

Power Words

wondermysterycaptivating
Voice: second-personSpecificity: specific

Open Loop: yes, it challenges the reader's current behavior regarding social media

Visual Psychology

Attention: the bright firelight

Emotional cue: comfort and mystery

Composition: to ground the intellectual topic in a physical, cozy space

4Slide 4 of 5aesthetic flat lay

Text

The Beginner's Guide to Writing Personal Essays

Visual

View through a stone arched window, moody and architectural.

Visual Elements

stone archwindowtext block

Color Palette

greydark stonewhite

Copy Analysis

Power Words

beginner's guidepersonal reflectionvulnerability
Voice: first-personSpecificity: specific

Open Loop: yes, promises a transformation from technical to emotional writing

Visual Psychology

Attention: the window frame

Emotional cue: contemplation

Composition: to frame the text as something classic and timeless

5Slide 5 of 5 — CTAaesthetic flat lay

Text

Meditations for Phone Addicts

Visual

Cherries on a plate with ice, minimalist and clean.

Visual Elements

cherriesiceplatetext block

Color Palette

whiteredblack

Copy Analysis

Power Words

phone addictsexistential dreadinfinite scroll
Voice: first-personSpecificity: highly-specific

Open Loop: no, this is the final slide

Visual Psychology

Attention: the cherries

Emotional cue: stillness and coldness

Composition: to provide a sharp, minimalist contrast to the previous slides

Comment Intelligence

Sentiment

Positive

Resonance

9
/ 10

Intent

build-community

Audience Vibe

The comments are sparse but high-quality, reflecting a community of people who appreciate the curation and the aesthetic.

Standout Quotes

“This is exactly what I needed for my Sunday morning.”

“The essay on intellectual intimacy changed my perspective on dating.”

“Saved immediately. Thank you for these.”

Top Comments

@hhllttaa
43

can you please do a list of all the writers that we should follow on substack to get this content? Thank you

@fionangxn
17

loved the first piece; it's what got me into substack!

@ohrude
5

is it free?

@kakaloka83
3

I just wrote my first essay on Substack on the influence of Social Media on tourism: "Not Business or Pleasure–Flaunting" @ socialcritiquer on Marina's Substack! I'd love it if y'all could give it a read! 🫶

@fromtheyoungest
2

I recently started my substack journey. I write about being the youngest daughter, loving deeply and feeling deeply. If that sounds like you I would love for you to be a part of this little community I’m building. My substack is linked in my bio 💗

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