The hook works because it targets a specific, highly desired relationship trope ('Friends to Lovers') and immediately provides a list, triggering the reader's need to find their own sign.
Slide Text
FRIENDS TO LOVERS 🤝❤️ Pisces ♓ + Taurus ♉ Aries ♈ + Gemini ♊ Scorpio ♏ + Leo ♌ Libra ♎ + Cancer ♋ Virgo ♍ + Aquarius ♒ Sagittarius ♐ + Capricorn ♑
Visual
Dark, moody background with blurred candle lights, white text in center.
All Slides
@astrologywithivy carousel breakdown
cosmic ivy
Zodiac signs love relationships 🔮✨ #zodiacsigns #astrologytiktok #zodiac #birthchart #astrology
Effectiveness score
8/10
Views
1.4M
Likes
41.7K
Saves
8.7K
Engagement
4.0%
Hook
FRIENDS TO LOVERS 🤝❤️ Pisces ♓ + Taurus ♉ Aries ♈ + Gemini ♊ Scorpio ♏ + Leo ♌ Libra ♎ + Cancer ♋ Virgo ♍ + Aquarius ♒ Sagittarius ♐ + Capricorn ♑
Goal
grow-following
Offer
product
CTA
The app link on slide 3 serves as the primary CTA.
Caption
Zodiac signs love relationships 🔮✨ #zodiacsigns #astrologytiktok #zodiac #birthchart #astrology
Strategic Summary
This carousel leverages the universal desire for relationship validation through specific zodiac pairings. By categorizing relationships into 8 distinct emotional archetypes (e.g., 'Souls that Collide', 'Secret Lovers'), it forces users to swipe through to find where their specific pairing lands. The high save rate indicates users treat this as a reference tool, while the early ad slide (Slide 3) capitalizes on the curiosity gap created by the first two value slides.
The Winning Formula
Universal identity hook (zodiac) + Multiple relationship archetypes (8 categories) + Early monetization interrupt.
What's working
- •Slide 1 hook ('Friends to Lovers') targets a specific, popular relationship trope that feels safer and more attainable than 'Soulmates'.
- •Consistent visual branding (candlelight background, purple zodiac icons) creates a 'mystical' authority that fits the niche perfectly.
- •The list format on every slide encourages scanning behavior—users swipe quickly until they see their own sign.
- •Slide 3 inserts a monetization pitch ('lunaris-ai.com') right after delivering initial value (Slides 1-2), catching users while engagement is high.
- •Comments show users debating accuracy ('Scorpio and leo are the worst match'), which boosts algorithmic distribution through reply threads.
What's not working
- •Slide 3 (the ad) breaks the visual immersion completely with a bright purple background, risking a drop-off in swipe-through rate for slides 4-8.
- •Some pairings repeat across categories (e.g., Virgo+Scorpio appears in 'Secret Lovers' and other slides imply different dynamics), which may confuse eagle-eyed readers.
Viral lesson
Identity-based listicles win when the categories feel emotionally specific rather than generic; 'Secret Lovers' performs better than 'Good Matches' because it implies hidden depth.
Can a small creator replicate this? Highly replicable for any niche that relies on categorization (e.g., personality types, style archetypes) provided you have a consistent visual template and a clear 'find yourself' hook.
Structural Formula (steal-the-format)
Structure pattern
7-slide value list interrupted by 1-slide ad at position 3, using consistent background templates for value slides.
Copy formula
All-caps header + emoji + list of 5-6 sign pairings with zodiac symbol icons.
What to swap (concrete remixes)
- •Swap zodiac signs for MBTI types for the personality psychology niche.
- •Swap relationship categories for 'Work Styles' (e.g., 'Power Duo', 'Quiet Grinders') for career/LinkedIn content.
- •Swap sign pairings for 'Food Pairings' (e.g., 'Wine + Cheese') for culinary niches.
What NOT to copy
Do not place the ad slide (Slide 3) so early unless your initial hook (Slides 1-2) is extremely strong; otherwise, you risk losing the audience before the main value is delivered.
Aesthetics
Mystical dark academia with warm candlelight bokeh and purple zodiac iconography.
Color palette
What it conveys: The warm, blurry candlelight creates an intimate, secretive atmosphere that aligns perfectly with astrology and relationship topics.
Slide-by-slide forensics
1hooktext cardhopefulworks:yesgrab:90/100aesthetic:85/100FRIENDS TO LOVERS 🤝 ❤️
Pisces ♓ + Taurus ♉
Aries ♈ + Gemini ♊
Scorpio ♏ + Leo ♌
Libra ♎ + Cancer ♋
Virgo ♍ + Aquarius ♒
Sagittarius ♐ + Capricorn ♑
FRIENDS TO LOVERS 🤝 ❤️ Pisces ♓ + Taurus ♉ Aries ♈ + Gemini ♊ Scorpio ♏ + Leo ♌ Libra ♎ + Cancer ♋ Virgo ♍ + Aquarius ♒ Sagittarius ♐ + Capricorn ♑
Visual description
Dark, moody background with out-of-focus candlelight reflections. White text on black rounded rectangle. Purple square emojis with white zodiac symbols next to sign names.
Scene setting
abstract candlelight background
Visible objects
Predicted audience reaction
Immediate scan for own sign; high save intent if match is found.
Verdict: Strong hook using a popular relationship trope that feels accessible.
2setuptext cardromanticworks:yesgrab:85/100aesthetic:85/100SOULMATES ❤️
Aries ♈ + Pisces ♓
Taurus ♉ + Virgo ♍
Gemini ♊ + Sagittarius ♐
Cancer ♋ + Scorpio
Leo ♌ + Capricorn ♑
Libra ♎ + Aries
SOULMATES ❤️ Aries ♈ + Pisces ♓ Taurus ♉ + Virgo ♍ Gemini ♊ + Sagittarius ♐ Cancer ♋ + Scorpio Leo ♌ + Capricorn ♑ Libra ♎ + Aries
Visual description
Same candlelight background as Slide 1. Header changes to 'SOULMATES'. List of 6 pairings.
Scene setting
abstract candlelight background
Visible objects
vs prior slide
Style: Identical background, font, and icon style; only header and list content change.
Story: Escalates from 'Friends' to 'Soulmates', raising the emotional stakes.
Predicted audience reaction
High validation for those who find their pair here; skepticism for those who don't.
Comments reacting to this slide
- "aries and Pisces can't be soulmate please 😩"
Verdict: Triggers strong emotional response (validation or dispute) which drives comments.
3ctaproduct shotcommercialworks:partialgrab:60/100aesthetic:70/100lunaris-ai.com
is your personal astrologer that instantly answers all of your questions about your:
❤️ relationships
💭 dreams
✨ birth chart
daily tarot readings
13:50
Compatibility
Check your love compatibility
Add another person to see the result
You + Partner
Self Today Love Dreams Feed
lunaris-ai.com
lunaris-ai.com is your personal astrologer that instantly answers all of your questions about your: ❤️ relationships 💭 dreams ✨ birth chart daily tarot readings 13:50 Compatibility Check your love compatibility Add another person to see the result You + Partner Self Today Love Dreams Feed lunaris-ai.com
Visual description
Bright purple gradient background. Smartphone mockup showing the app interface. White and pink text. Distinct visual break from previous slides.
Scene setting
digital product mockup
Visible objects
Products on screen
Other text elements
- •13:50
- •Compatibility
- •You
- •Partner
- •Self Today Love Dreams Feed
vs prior slide
Style: Complete shift from dark candlelight to bright purple tech aesthetic.
Story: Interrupts the listicle flow to offer a tool for deeper answers.
Predicted audience reaction
Drop-off for some, but high-intent clicks for users seeking specific answers not covered in the lists.
Verdict: Necessary for monetization but visually jarring; placed early to catch attention before drop-off.
4step in listtext cardmysteriousworks:yesgrab:80/100aesthetic:85/100KARMIC RELATIONSHIP 💫
Aries + Cancer ♋
Taurus ♉ + Sagittarius ♐
Gemini ♊ + Pisces ♓
Leo ♌ + Capricorn ♑
Virgo ♍ + Aquarius ♒
Libra ♎ + Scorpio ♏
KARMIC RELATIONSHIP 💫 Aries + Cancer ♋ Taurus ♉ + Sagittarius ♐ Gemini ♊ + Pisces ♓ Leo ♌ + Capricorn ♑ Virgo ♍ + Aquarius ♒ Libra ♎ + Scorpio ♏
Visual description
Returns to the dark candlelight background. Header 'KARMIC RELATIONSHIP' with a planet emoji.
Scene setting
abstract candlelight background
Visible objects
vs prior slide
Style: Returns to the original visual identity after the ad slide.
Story: Introduces a more complex/spiritual relationship category.
Predicted audience reaction
Users with difficult relationships find validation here ('it's not bad, it's karmic').
Verdict: Reframes negative relationship experiences as spiritual lessons, reducing user anxiety.
5step in listtext cardintriguingworks:yesgrab:85/100aesthetic:85/100SECRET LOVERS 🤫
Aries ♈ + Leo ♌
Gemini ♊ + Cancer ♋
Virgo ♍ + Scorpio ♏
Pisces ♓ + Capricorn ♑
Sagittarius ♐ + Taurus
Aries ♈ + Aries ♈
SECRET LOVERS 🤫 Aries ♈ + Leo ♌ Gemini ♊ + Cancer ♋ Virgo ♍ + Scorpio ♏ Pisces ♓ + Capricorn ♑ Sagittarius ♐ + Taurus Aries ♈ + Aries ♈
Visual description
Dark candlelight background. Header 'SECRET LOVERS' with shushing face emoji.
Scene setting
abstract candlelight background
Visible objects
vs prior slide
Style: Consistent with Slides 1, 2, 4.
Story: Moves from spiritual (Karmic) to hidden/taboo (Secret).
Predicted audience reaction
High shareability; users tag partners they are hiding or have a private dynamic with.
Comments reacting to this slide
- "Secret Lovers ☝️😘"
- "Virgo + Scorpio 🙏🏻"
Verdict: 'Secret Lovers' is a high-curiosity category that encourages tagging.
6step in listtext cardintenseworks:yesgrab:80/100aesthetic:85/100SOULS THAT COLLIDE ❤️
Scorpio ♏ + Aries ♈
Aquarius ♒ + Leo ♌
Gemini ♊ + Capricorn ♑
Sagittarius ♐ + Pisces
Taurus ♉ + Libra ♎
SOULS THAT COLLIDE ❤️ Scorpio ♏ + Aries ♈ Aquarius ♒ + Leo ♌ Gemini ♊ + Capricorn ♑ Sagittarius ♐ + Pisces Taurus ♉ + Libra ♎
Visual description
Dark candlelight background. Header 'SOULS THAT COLLIDE'.
Scene setting
abstract candlelight background
Visible objects
vs prior slide
Style: Consistent visual identity.
Story: Describes volatile but powerful connections.
Predicted audience reaction
Confusion or validation depending on interpretation of 'collide'.
Comments reacting to this slide
- "Souls that collide ♏️+ ♈️"
- "souls that collide means?? good or not?"
Verdict: Ambiguous phrasing drives comments asking for clarification.
7step in listtext cardmelancholicworks:yesgrab:90/100aesthetic:85/100THE ONE YOU'LL NEVER FORGET ⏳💔
Aries ♈ + Libra ♎
Pisces ♓ + Leo ♌
Sagittarius ♐ + Virgo
Aquarius ♒ + Cancer ♋
Capricorn ♑ + Gemini ♊
THE ONE YOU'LL NEVER FORGET ⏳💔 Aries ♈ + Libra ♎ Pisces ♓ + Leo ♌ Sagittarius ♐ + Virgo Aquarius ♒ + Cancer ♋ Capricorn ♑ + Gemini ♊
Visual description
Dark candlelight background. Header includes hourglass and broken heart emojis.
Scene setting
abstract candlelight background
Visible objects
vs prior slide
Style: Consistent visual identity.
Story: Shifts to past relationships/heartbreak, triggering nostalgia.
Predicted audience reaction
Strong emotional resonance; users think of an ex-partner.
Comments reacting to this slide
- "The one you'll never forget ♓️+♌️🥺"
Verdict: Highly relatable emotional hook that invites personal storytelling in comments.
8revealtext cardreassuringworks:yesgrab:85/100aesthetic:85/100BUILT TO LAST, TESTED BY FIRE 🔥
Virgo ♍ + Cancer ♋
Sagittarius ♐ + Scorpio ♏
Capricorn ♑ + Pisces ♓
Gemini ♊ + Aries ♈
Libra ♎ + Taurus ♉
BUILT TO LAST, TESTED BY FIRE 🔥 Virgo ♍ + Cancer ♋ Sagittarius ♐ + Scorpio ♏ Capricorn ♑ + Pisces ♓ Gemini ♊ + Aries ♈ Libra ♎ + Taurus ♉
Visual description
Dark candlelight background. Header emphasizes durability and strength.
Scene setting
abstract candlelight background
Visible objects
vs prior slide
Style: Consistent visual identity.
Story: Ends on a positive, stable note (long-term success).
Predicted audience reaction
Relief and celebration for those who find their pair here.
Comments reacting to this slide
- "Virgo ♍️Cancer ♋️🔥 🔥"
- "Virgo + Cancer"
Verdict: Provides a positive conclusion to the carousel, encouraging saves for future reference.
Commerce intent
Mentioned products
Objections (from comments)
- •souls that collide means?? good or not?
Comment ethnography
Users treat the comments as a forum to validate their own relationships against the list, often tagging partners to share the 'news'.
Comments that characterize the audience
- "Virgo ♍️Cancer ♋️🔥 🔥"
- "Souls that collide ♏️+ ♈️"
- "The one you'll never forget ♓️+♌️🥺"
Pain points revealed
- •Uncertainty about relationship dynamics
- •Need for validation that a difficult match is actually 'karmic' or 'passionate'
Aspirations revealed
- •Finding a 'Built to Last' relationship
- •Being someone's 'Soulmate'
Top questions asked
- •souls that collide means?? good or not?
- •aries and Pisces can't be soulmate please
Objections
- •Scorpio ♏️and leo ♌️are the worst match😭😭
Diagnostics
Hook deep-dive
FRIENDS TO LOVERS ❤️
Users need to know if their specific sign pairing is listed in this desirable category before moving to the next.
Engagement read
Like rate is significantly below norm (0.4x), but save rate is above norm (1.1x), indicating high utility over entertainment.
Mechanics
Search-for-self: Users must swipe through all 7 content slides to ensure their sign pairing isn't listed in a different category.
Brand & funnel
Brands visible
Buying-journey moment: User is actively seeking answers about their relationship compatibility and is presented with a tool to get specific details.
Ideal Customer Profile
Young adults obsessed with relationship dynamics and self-discovery through the lens of astrology.
Age
18-24
Gender
female
Readability
simple
Interests
Pain Points
Aspirations
Emotional Profile
Primary Emotion
validationIntensity
Effectiveness
Emotions Evoked
Emotional Arc
curiosity → anticipation → validation → discovery
Why It Lands
The content provides a sense of order and meaning to the chaotic nature of modern dating, offering users a sense of control and understanding.
Writing Analysis
Style
listicle
Tone
aspirational
Hook Type
listicle
Quality
The writing is minimalist and punchy, relying on the emotional weight of the labels rather than complex sentences. It is highly readable and optimized for quick scanning.
Effectiveness
Goal Achievement
The high number of bookmarks and shares indicates it successfully built a following and drove interest in the app, achieving the goal of brand awareness and lead generation.
Why It Spread
highly shareable 'tag your partner' content
aesthetic visual style that fits the 'witchtok' niche
high utility as a reference guide
Content DNA
The CTA is subtle and integrated into the content flow, which is good for retention but might be missed by users who swipe too quickly.
Narrative Arc
The carousel builds tension by categorizing relationships from 'Friends to Lovers' to 'Soulmates' to 'Karmic', keeping the user swiping to see where their sign falls.
Psychological Blueprint
Why It Spread
The content leverages the high-shareability of zodiac compatibility, which acts as a social currency for the target demographic. By categorizing relationships into relatable archetypes (e.g., 'Soulmates', 'Karmic'), it forces users to share the slide that matches their own experience. The high bookmark count (8,729) suggests users are saving it as a reference tool for their dating lives, which signals high utility to the algorithm.
Framework
tier rankingPrimary Tactic
identity signalingTactics Used
curiosity gap on slide 1 — 'Friends to Lovers' implies a specific narrative
identity signaling throughout — users look for their sign to validate their relationship style
pattern interrupt on slide 3 — shifting from content to product promotion
social proof via bookmark count — high save-to-like ratio indicates high perceived value
Cognitive Biases
Barnum effect — users project their own experiences onto the broad zodiac categories
confirmation bias — users seek validation for their current or past relationships
Zeigarnik effect — the list format encourages users to swipe to the end to see if their sign is listed
Tribal Markers
Trust Signals
Slide Breakdown (2 analyzed)
Hook Analysis
The hook works because it targets a specific, highly desired relationship trope ('Friends to Lovers') and immediately provides a list, triggering the reader's need to find their own sign.
Text
FRIENDS TO LOVERS 🤝❤️ Pisces ♓ + Taurus ♉ Aries ♈ + Gemini ♊ Scorpio ♏ + Leo ♌ Libra ♎ + Cancer ♋ Virgo ♍ + Aquarius ♒ Sagittarius ♐ + Capricorn ♑
Visual
Dark, moody background with blurred candle lights, white text in center.
Visual Elements
Color Palette
Copy Analysis
Power Words
Open Loop: yes — the title promises a specific relationship dynamic that makes the user want to see if they are included.
Visual Psychology
Attention: The bold white text 'FRIENDS TO LOVERS'.
Emotional cue: The heart and handshake emojis imply connection and romance.
Composition: Centered text creates a focal point that is easy to read while scrolling.
Text
SOULMATES ❤️ Aries ♈ + Pisces ♓ Taurus ♉ + Virgo ♍ Gemini ♊ + Sagittarius ♐ Cancer ♋ + Scorpio ♏ Leo ♌ + Capricorn ♑ Libra ♎ + Aries ♈
Visual
Same moody candle aesthetic as slide 1.
Visual Elements
Color Palette
Copy Analysis
Power Words
Open Loop: yes — the list continues to build anticipation for other categories.
Visual Psychology
Attention: The word 'SOULMATES'.
Emotional cue: The red heart emoji.
Composition: Consistent layout maintains flow and keeps the user engaged.
Comment Intelligence
Sentiment
PositiveResonance
Intent
grow-following
Audience Vibe
The comments are filled with users tagging their partners or friends to confirm the accuracy of the list.
Standout Quotes
“Wait, this is actually so accurate for me and my bf”
“Tagging my crush to see if we match”
“Where are the Capricorns at?”
Top Comments
Virgo ♍️Cancer ♋️🔥 🔥
Sagittarius and Taurus
Souls that collide ♏️+ ♈️
aries and Pisces can't be soulmate please 😩
Secret Lovers ☝️😘