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Slide 1 of 7
1 / 7
Hook Score9/10
9/10

Slide Text

Insane sh*t i did in college to ace every exam (I work on Wall Street now)

Visual

A mirror selfie of a young man in a vest and glasses in an elevator.

All Slides

Carousel report cardCollege study hacks / Academic performance7 slides

@corporateblake carousel breakdown

Blake

I do not miss college whatsoever lol #corporateamerica #wallstreet #corporatelife #corporatejob

Effectiveness score

9/10

Exceptional

Views

241.4K

Likes

21.2K

Saves

10.7K

Engagement

13.5%

Hook

Insane sh*t i did in college to ace every exam (I work on Wall Street now)

Goal

grow-following

Offer

information

CTA

Comment 'settings' and I can send over the prompt you should input into ChatGPT.

View source

Caption

I do not miss college whatsoever lol #corporateamerica #wallstreet #corporatelife #corporatejob

Strategic Summary

This carousel leverages pure utility and credential-signaling (Wall Street) to drive a massive 7.4x-norm bookmark rate. Mid-carousel, it systematically hijacks algorithm performance by inserting explicit comment-bait ('comment settings'), converting passive readers into active engagers. Finally, it uses this immense trust and engagement to seamlessly pitch an AI software tool as its grand finale.

The Winning Formula

Unassailable authority hook + contrarian hacks + explicit mid-funnel comment bait + covert software solution.

What's working

  • •Slide 1 establishes undeniable immediate authority ('I work on Wall Street now') to validate all subsequent advice, neutralizing skepticism.
  • •Slide 3 explicitly engineers engagement by requesting a specific comment ('settings') to unlock a resource. This generated over 80% of the carousel's comments.
  • •Slide 4 takes a hard stance on a common pain point (sleep vs. studying late), inherently triggering debate and disagreement in the comments.
  • •The visual aesthetic perfectly matches the target audience's reality: unpolished, authentic POV shots of messy desks, laptops, and college notes.

What's not working

  • •The final slide is an abrupt pitch for an AI meeting software ('Cluely'). Because it isn't seamlessly native to the 'college study' premise (it's a corporate meeting tool), some viewers may churn or sense an undisclosed ad.
  • •Share rate is low (0.4x norm) because the content is framed as solo, intense 'grind' tactics rather than relatable, communal humor that friends send to each other.

Viral lesson

You can artificially spike your comment-to-view ratio by withholding ONE high-value detail (like a prompt or template) inside an otherwise giving listicle and explicitly asking viewers to comment for it.

Can a small creator replicate this? Highly replicable for career, fitness, and tech creators: simply state a hard-won outcome, show proof/authority, give 4 raw tips, and ask them to comment for the 5th.

Structural Formula (steal-the-format)

Structure pattern

7-slide listicle, raw POV background imagery, single centered text block per slide, engineered engagement hook mid-way, software CTA hidden as the final tip.

Copy formula

Sensational claim + ultimate credential -> Unconventional Tip -> Engagement Bait Tip -> Controversial/Debated Tip -> Relief/Behavioral Tip -> Covert Tool Pitch.

What to swap (concrete remixes)

  • •Swap 'college/Wall Street' for 'junior dev/FAANG' for tech career creators (e.g., 'Insane sh*t I did to pass tech interviews (I work at Google now)').
  • •Swap 'college/Wall Street' for 'skin texture/glass skin' for beauty creators (e.g., 'Insane sh*t I did to clear my acne (I'm an esthetician now)').

What NOT to copy

Do not skip the parenthetical credential in the hook. The tips ('wake up at 4am', 'email bait') only hold weight because the creator proved he achieved an elite societal outcome. Without the credential, it's just a list of weird habits.

Aesthetics

Raw, uncurated academic documentary with heavy native text overlays.

design:amateurtypography:Standard TikTok sans serif with a soft black text shadow for readability.visual consistency:85/100attention grab:85/100

Color palette

cool whiteblackwarm wooddark gray

What it conveys: It feels intensely authentic, slightly stressful, and highly productive—perfectly mirroring the 'locked-in' college/corporate grind aesthetic.

Slide-by-slide forensics

1
hookmirror selfieconfidentworks:yesgrab:90/100aesthetic:80/100

Insane sh*t i did in college to ace every exam (I work on Wall Street now)

Visual description

A young man taking a mirror selfie inside an industrial-looking metal elevator. He is looking deadpan at his phone, wearing a black puffer vest over a white long-sleeve shirt, clear-rimmed glasses, and a white AirPod in his right ear.

Scene setting

metal elevator mirror

Visible people

young man, short dark hair, clear glasses, black vest, casual corporate styling

Visible objects

Apple iPhone with blue caseApple AirPod

Products on screen

Apple iPhoneApple AirPods

Predicted audience reaction

Immediate intrigue and validation — the Wall Street sub-caption provides the credibility needed to make the viewer want to learn his specific methods.

Verdict: It perfectly combines curiosity ('insane sh*t') with an aspirational credential ('Wall Street') in under 15 words.

2
step in listlifestyle shotclandestineworks:yesgrab:70/100aesthetic:65/100

Super slept on method but you have to try the email bait before an exam. Email your professor to "clarify a question" but it has to be super specific. Professors love to over-explain so mine gave away key concepts that would be on the exam that I wouldn't have known otherwise.

Visual description

A POV shot from a desk in a university lecture hall. In the foreground, multiple student laptops are visible. In the deep background, a male professor stands in front of a massive projector screen displaying an accounting presentation on Cash Flows.

Scene setting

university lecture hall

Visible people

male professor in distance wearing light shirthead of male student in foreground

Visible objects

laptopsprojector screen displaying spreadsheetsmartphones on desk

Other text elements

  • •Statement of Cash Flows for Thursday
  • •What cash movements took place in Amy's business during Thursday?
  • •Royal Holloway University
  • •Cash introduced (by Amy) 100
  • •Cash from sales of toys 60

vs prior slide

style:yescopy:yesenergy:flat

Style: Maintains the native TikTok sans-serif white text overlay and raw, unedited photo style.

Story: Delivers the first actual piece of 'insane' advice promised in the hook.

Predicted audience reaction

Viewer feels like they are being let in on a sneaky, highly effective secret from a smart student.

Comments reacting to this slide

  • "All teachers cover exam materials in class extensively. It’s not random, you just have to realise that the professor doing the lectures also makes the exam."
  • "How do I ask the key question"

Verdict: It delivers immediate, unconventional value that feels actionable, validating the swipe from slide 1.

3
escalationclose upinsider accessworks:yesgrab:85/100aesthetic:70/100

Set up your ChatGPT in teacher mode rather than the default settings. This has helped me self-study and learn material faster than the professor trying to lecture it. Comment "settings" and I can send over the prompt you should input into ChatGPT.

Visual description

A close-up shot of a laptop screen in a dark room. The screen displays the ChatGPT interface in dark mode, showing a single response: 'I am now in teacher mode.' The glowing backlit keyboard of an Apple MacBook is visible at the bottom of the frame.

Scene setting

darkened room at desk

Visible objects

laptop screenilluminated keyboard

Products on screen

Apple MacBookChatGPT

Other text elements

  • •I am now in teacher mode.
  • •Ask anything
  • •ChatGPT 5.1
  • •ChatGPT can make mistakes. Check important info.

vs prior slide

style:yescopy:yesenergy:rising

Style: Maintains raw documentary-style photography overlaid with native text.

Story: Escalates from a social tactic (professors) to a tech tactic (AI), introducing a required interaction loop.

Predicted audience reaction

Viewer stops, opens comments, types 'settings', and then resumes swiping.

Comments reacting to this slide

  • "Settings"
  • "Settings please🙏"
  • "settings"

Verdict: It single-handedly drives the 2.5x comment rate by offering a high-value tool hidden behind an engagement tax.

4
step in listPOVintenseworks:yesgrab:80/100aesthetic:75/100

Don't study past 11pm. Your brain doesn't retain information as well when it's late at night. What you can do is wake up early to study. Let's say you have an exam at 9AM. Wake up at 4AM (with 8 hours of sleep ofc) and study from there. I promise you'll remember way more information than if you studied at night and then slept.

Visual description

POV shot looking down at a white desk. A large whiteboard completely filled with dense, handwritten technical notes and commands dominates the background. On the desk, there is an open laptop, handwritten paper notes, four dry-erase markers in a clear case, and a black cloth. The photographer's leg, clad in dark pants and tan footwear (possibly Ugg slippers), is in the bottom right corner.

Scene setting

study room at a desk

Visible people

photographer's leg and foot

Visible objects

laptopdry erase markersmassive whiteboard covered in dense studying materialpaper documentsslipper

Products on screen

HP laptop

vs prior slide

style:yescopy:yesenergy:flat

Style: Keeps the POV text-overlay structure but brightens the lighting significantly via the whiteboard.

Story: Moves into lifestyle/biological optimization (sleep mechanics) to mix up the advice type.

Predicted audience reaction

Viewer evaluates their own study habits against this rule; late-night studiers will immediately feel compelled to object.

Comments reacting to this slide

  • "I disagree with slide 4"

Verdict: The extreme timeframe ('wake up at 4am') is controversial enough to trigger debate in the comments, padding algorithm metrics.

5
step in listflat layoverwhelmingworks:yesgrab:75/100aesthetic:85/100

Record yourself studying. Literally time lapse yourself with your phone. This stops you from doomscrolling on it, and it keeps you locked in because it feels like someone is watching you.

Visual description

A slightly angled overhead view of a densely packed study desk. The wall is entirely covered in pinned, densely written study notes. On the desk sits a heavy business law textbook, an iPad or tablet propped on a thin stand acting as a secondary screen, a laptop to the left, a glass of dark liquid (coffee/cola), and a pen. The aesthetic exudes extreme academic rigor.

Scene setting

cramped study desk

Visible objects

Business Law textbooktablet on standlaptopglass of dark liquid with coasterwall heavily pinned with handwritten study sheetspen

Other text elements

  • •BUSINESS LAWS
  • •1.5 ACCEPTANCE
  • •COMPANIES ACT 2013

vs prior slide

style:yescopy:yesenergy:flat

Style: Deepens the 'crazy study environment' aesthetic with heavily pinned notes.

Story: Provides an actionable psychological hack for focus, continuing the list format.

Predicted audience reaction

Viewers find this highly pragmatic and are likely to bookmark the post here if they haven't already.

Verdict: It offers an incredibly novel, free, and immediate behavioral hack that viewers can apply instantly, driving save rates.

6
breatherclose uprelievedworks:yesgrab:70/100aesthetic:80/100

Set up a reward system. Break your studying into chunks and in between chunks go for a walk, grab something to eat, do some push ups. Trust me, you will burn out so fast cramming in one sitting.

Visual description

A close-up of a high-end takeout food container resting on a wooden table. Inside are two slider burgers, heavily seasoned roasted broccoli, and some form of sauced bites (possibly chicken or cauliflower). The blurred receipt underneath the lid faintly shows an Erewhon logo.

Scene setting

wooden table

Visible objects

cardboard takeout containerslidersbroccolichicken or cauliflower bitesreceipt

Other text elements

  • •EREWHON

vs prior slide

style:yescopy:yesenergy:falling

Style: Switches the color palette to warm, appetizing tones, relaxing the visual intensity.

Story: Offers a necessary psychological breather (food/breaks) before the final CTA.

Predicted audience reaction

Viewer feels validation for taking breaks, and the aesthetic food shot provides a visual dopamine hit.

Verdict: It breaks up the visual monotony of textbooks and whiteboards, acting as a mental rest-stop before the final pitch.

7
ctascreenshotpromotionalworks:partialgrab:65/100aesthetic:60/100

Active recall everything. I never show up to my online classes but I have Cluely on. It summarizes everything for me in detail so I don't have to sit through a 3 hour lecture on capital structure lol. I then would teach myself the material. Was way more efficient because I could learn at my own pace.

Visual description

A laptop in dark lighting displaying the website for 'Cluely', branded as a '#1 AI assistant for meetings'. An overlay video window shows a demonstration of the software transcribing a Zoom meeting. The physical keyboard of the laptop is visible below.

Scene setting

darkened room at desk

Visible people

faces slightly visible in the Zoom demo window on screen

Visible objects

laptop screenMacBook keyboard

Products on screen

Cluely AI AssistantApple MacBook

Other text elements

  • •Cluely
  • •Pricing
  • •Enterprise
  • •Careers
  • •Blog
  • •#1 AI assistant for meetings
  • •Takes perfect notes, answers questions in real-time
  • •Get for Mac
  • •So just... send you a quote within the hour
  • •What should I say?

vs prior slide

style:partialcopy:partialenergy:flat

Style: Returns to the dark-room tech aesthetic from Slide 3, abandoning the warm food tones.

Story: Pivots from organic study advice to a specific software product endorsement.

Predicted audience reaction

Some viewers will immediately search for the tool out of desperation to skip lectures; others will recognize the ad format and swipe away.

Verdict: While the transition into an advertisement is slightly jarring, the prior 5 slides offered enough genuine free value that viewers are likely to forgive the pitch.

Commerce intent

intent:50/100framework:tutorial with productsoftwaretechAI tools

Mentioned products

ChatGPTCluely AI Assistant

Objections (from comments)

  • •I disagree with slide 4

Comment ethnography

tagging:solo watchaudience-match:90/100viral signal:debate stack

The community is highly transactional, acting explicitly on the creator's instructions (spamming 'settings') to receive perceived value, rather than conversing with one another.

Comments that characterize the audience

  • "take a nap in the afternoon, lets you study all night, even better information acces into your memorybank!"
  • "I disagree with slide 4"
  • "Do you have tips for overcoming fear of failure?"

Pain points revealed

  • •Fear of failure
  • •Memory retention during late nights
  • •Decoding random exam materials from professors

Aspirations revealed

  • •Acing college exams efficiently
  • •Gaining entry to elite career paths (Wall Street)
  • •Learning complex topics faster

Top questions asked

  • •Settings
  • •How do I ask the key question
  • •Do you have tips for overcoming fear of failure?

Objections

  • •Waking up at 4am isn't better than staying up late
  • •Professors already cover what's on the exam in class

Diagnostics

Hook deep-dive

Insane sh*t i did in college to ace every exam (I work on Wall Street now)

type:identity claimlever:aspirationinterrupt:80/100specificity:90/100

The viewer wants the promised playbook that bridges the gap between 'acing exams' and the ultimate credential of 'working on Wall Street'.

Engagement read

The unusually high bookmark rate (7.4x) is driven by the density of raw utility, but the comment rate (2.5x) is entirely manufactured by the 'comment settings' prompt on Slide 3.

bookmark driver:reference listshare driver:usefulproof:personal experience claim

Mechanics

arc:list revealpacing:flat listdwell:text density per slidelast-slide:cta

Delivering one distinct, unconventional, text-heavy 'hack' per slide, forcing the user to swipe to collect the rest.

Brand & funnel

affiliation:likely paidfunnel:TOFU awareness

Brands visible

AppleChatGPTCluely

Buying-journey moment: The viewer is trapped in the misery of academic studying and is desperately seeking shortcuts or tools to bypass the sheer volume of work.

Ideal Customer Profile

Ambitious university students or recent graduates who are stressed about academic performance and want to hack their way into high-paying corporate roles.

Age

18-24

Gender

neutral

Readability

simple

Interests

productivity hackscareer developmentAI toolsWall Street / Finance culture

Pain Points

academic burnoutinefficient study habitsfear of failing exams

Aspirations

landing a prestigious joboptimizing time for maximum resultsfeeling smarter than peers

Emotional Profile

Primary Emotion

curiosity

Intensity

8
/ 10

Effectiveness

9
/ 10

Emotions Evoked

curiosityvalidationreliefambition

Emotional Arc

curiosity -> intrigue -> actionable relief -> professional aspiration

Why It Lands

The content validates the viewer's struggle with school while providing a clear path to success, making them feel like they are gaining an unfair advantage.

Writing Analysis

Style

educational

Tone

relatable

Hook Type

bold claim

Quality

8

The writing is punchy, direct, and avoids academic jargon. It feels like advice from an older, successful brother.

Effectiveness

Goal Achievement

9
out of 10

The massive bookmark count (10k+) indicates this is highly 'saveable' content, which is the primary goal for long-term growth on TikTok.

Why It Spread

high utility value (saveable content)

authority-based hook

clear 'comment for X' engagement bait

Content DNA

NicheCollege study hacks / Academic performance
Goalgrow-following
Offerinformation
CTAComment 'settings' and I can send over the prompt you should input into ChatGPT.
Strength
8/10

This is a high-converting CTA because it offers immediate, tangible value in exchange for a low-friction action (commenting).

Narrative Arc

The carousel starts with a high-status hook, provides quick, actionable hacks, and ends with a lead-magnet style CTA that keeps the user engaged.

Psychological Blueprint

Why It Spread

The post combines high-status career signaling with low-effort, high-reward 'hacks' that appeal to stressed students. By positioning himself as a Wall Street professional, the creator turns mundane study tips into 'insider secrets,' driving massive bookmarking behavior as users save the content for future reference. The 13.53% engagement rate is fueled by the 'comment to get the prompt' tactic, which artificially boosts the algorithm while providing genuine value.

Framework

authority then teach

Primary Tactic

authority

Tactics Used

authority bias on slide 1 — 'I work on Wall Street now' establishes immediate credibility

curiosity gap on slide 1 — 'Insane sh*t I did' creates a desire to know the secrets

reciprocity on slide 3 — 'Comment settings and I can send over the prompt' encourages engagement

social proof on slide 7 — 'Cluely' mention acts as a subtle endorsement

Cognitive Biases

authority bias: the creator uses his Wall Street job to validate his study tips

Zeigarnik effect: the 'insane' tips create a need to see the full list to close the loop

bandwagon effect: the high engagement numbers (bookmarks) signal that these tips are 'must-know'

Tribal Markers

Wall Streetcorporate americaChatGPTactive recalldoomscrolling

Trust Signals

Wall Street job titlespecific, actionable advice (e.g., 'email bait', '4am study')visual evidence of study environment

Slide Breakdown (2 analyzed)

1Slide 1 of 7 — Hooktalking headHook 9/10

Text

Insane sh*t i did in college to ace every exam (I work on Wall Street now)

Visual

A mirror selfie of a young man in a vest and glasses in an elevator.

Visual Elements

mirror selfievestglasseselevator backgroundbold text overlay

Color Palette

whiteblackgrey

Copy Analysis

Power Words

InsaneaceWall Street
Voice: first-personSpecificity: specific

Open Loop: yes, the 'insane' tips are promised but not yet revealed.

Visual Psychology

Attention: The person's face and the bold text.

Gaze: Looking into the mirror/camera.

Emotional cue: The 'corporate' aesthetic signals success.

Composition: To establish authority and relatability simultaneously.

2Slide 2 of 7lifestyle

Text

Super slept on method but you have to try the email bait before an exam. Email your professor to "clarify a question" but it has to be super specific. Professors love to over-explain so mine gave away key concepts that would be on the exam that I wouldn't have known otherwise.

Visual

A classroom setting with a projector screen showing a 'Statement of Cash Flows'.

Visual Elements

projector screenlaptopclassroomtext overlay

Color Palette

whiteblackblue

Copy Analysis

Power Words

slept onemail baitgave away
Voice: first-personSpecificity: highly-specific

Open Loop: yes, the reader wants to know what other hacks exist.

Visual Psychology

Attention: The projector screen text.

Emotional cue: The classroom setting triggers academic stress.

Composition: To provide a 'secret' hack that feels like a cheat code.

Comment Intelligence

Sentiment

Positive

Resonance

8
/ 10

Intent

grow-following

Audience Vibe

The comments are likely filled with people tagging friends or asking for the prompt.

Standout Quotes

“The email bait is actually genius.”

“Doing this for my finals next week.”

“Wall Street guy knows what he's talking about.”

Top Comments

@doubleoseven____
215

take a nap in the afternoon, lets you study all night, even better information acces into your memorybank! 📝

@idx3000
79

I disagree with slide 4

@annams020
11

All teachers cover exam materials in class extensively. It’s not random, you just have to realise that the professor doing the lectures also makes the exam.

@federicoloreno__
7

Settings

@study.with.yolene
3

Do you have tips for overcoming fear of failure?

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