Slide Text
5 exercises I do for rounder glutes
Visual
Creator standing in a gym, holding a weight, looking away from the camera.
All Slides
@fitbyjeny carousel breakdown
Jenycaletti
track everything w @Fitbod App . #ad … #Fitness #fitnesstips #glutes
Effectiveness score
9/10
Views
4.1M
Likes
42.9K
Saves
22.5K
Engagement
1.6%
Hook
5 exercises I do for rounder glutes
Goal
sell
Offer
product
CTA
Use @FitbodApp for results
Caption
track everything w @Fitbod App . #ad … #Fitness #fitnesstips #glutes
Strategic Summary
This carousel went viral because it functions as a high-utility reference card rather than entertainment. The 4M views vs. 28 comments ratio indicates users are saving this to use later (22k bookmarks) rather than engaging socially. The hook promises a specific aesthetic outcome ('rounder glutes') via a numbered list, which triggers completion bias. The final slide seamlessly integrates the paid partner (Fitbod) as the necessary tool to execute the saved knowledge, converting utility into app intent.
The Winning Formula
Specific aesthetic goal + numbered exercise list + tracking app solution.
What's working
- •Slide 1 hook targets a specific aesthetic desire ('rounder glutes') rather than generic 'fitness', filtering for high-intent viewers.
- •Slides 2-6 provide immediate value with form cues ('Pause and squeeze', 'Push the floor away') that make the content save-worthy.
- •Visual consistency: The creator wears the same outfit and stays in the same gym lighting (hexagon ceiling), creating a cohesive visual journey.
- •Slide 7 reframes the workout from 'optional' to 'mandatory for growth' via the copy 'No tracking = no overload', justifying the app download.
What's not working
- •Extremely low comment engagement (28 comments on 4M views) suggests the content feels transactional rather than relational, limiting community building.
- •Slide 6 shows a specialized machine ('Booty Builder') that most home gym users won't have, potentially causing drop-off or frustration for that segment.
Viral lesson
High save rates beat high like rates for evergreen content; if you solve a specific problem clearly, users will bookmark it as a tool even if they don't 'like' it.
Can a small creator replicate this? High. Any fitness creator can replicate this by filming a single gym session, breaking it into 5 distinct moves with form cues, and ending with their preferred tracking method or program.
Structural Formula (steal-the-format)
Structure pattern
7-slide carousel: Hook (Result) -> 5 Steps (Exercise + Cue) -> CTA (App/Tool).
Copy formula
Second-person directive + Benefit-led subtext + Form cue.
What to swap (concrete remixes)
- •Swap 'glutes' for 'shoulders' for upper-body aesthetic audience.
- •Swap 'exercises' for 'recipes' for meal-prep audience.
- •Swap 'Fitbod App' for 'Notion Template' for productivity niche.
What NOT to copy
Do not copy the low-engagement style intentionally; the low comment count is a side effect of the 'utility' format, not a goal. Ensure you have community prompts if you want comments.
Aesthetics
Modern gym aesthetic with hexagonal lighting and clean sans-serif overlays.
Color palette
What it conveys: The aesthetic feels clean, serious, and results-oriented, signaling that this is a professional routine, not a casual dance trend.
Slide-by-slide forensics
1hookmedium shotaspirationalworks:yesgrab:95/100aesthetic:90/1005 exercises I do for rounder glutes
5 exercises I do for rounder glutes
Visual description
Medium shot from behind showing the creator in a gym. She is wearing a lavender two-piece set and white Nike sneakers. The ceiling features distinctive hexagonal LED lighting. She is holding a weight plate against her chest.
Scene setting
Modern gym with hexagon lighting
Visible people
Visible objects
Products on screen
Predicted audience reaction
Immediate swipe to see the list of exercises.
Verdict: Clear promise of a specific result ('rounder') drives the initial swipe.
2step in listmedium shotinstructionalworks:yesgrab:80/100aesthetic:85/100Hip Thrust
Direct glute loading = shape and fullness.
Pause and squeeze at the top.
Hip Thrust Direct glute loading = shape and fullness. Pause and squeeze at the top.
Visual description
Creator performing a barbell hip thrust on a specialized machine. Heavy weights (green, red, blue plates) are loaded on the bar. She is wearing white high-top sneakers.
Scene setting
Gym lifting platform
Visible people
Visible objects
Products on screen
Other text elements
- •BC THRUSTER
vs prior slide
Style: Same outfit, same white sans-serif text overlay style.
Story: Moves from promise to first actionable step.
Predicted audience reaction
Validation of a staple exercise.
Verdict: Hip thrust is the #1 glute exercise, establishing immediate credibility.
3step in listmedium shotinstructionalworks:yesgrab:85/100aesthetic:85/100Sumo Deadlift
Builds glutes through stretch + power
Great for width and lower-glute development.
Push the floor away.
Sumo Deadlift Builds glutes through stretch + power Great for width and lower-glute development. Push the floor away.
Visual description
Creator setting up for a sumo deadlift. She is bent over the bar. Green camouflage Rep Fitness plates are visible.
Scene setting
Gym squat rack area
Visible people
Visible objects
Products on screen
Other text elements
- •REP FITNESS
- •POWER LIFT
vs prior slide
Style: Consistent text placement and font.
Story: Second exercise, focuses on a different muscle attribute (width).
Predicted audience reaction
Agreement, as seen in top comments about deadlifts being underrated.
Comments reacting to this slide
- "deadlifts be so underrated so glute growth👏👏"
Verdict: Triggered the most discussion in comments, validating the exercise choice.
4step in listmedium shotinstructionalworks:yesgrab:80/100aesthetic:85/100Split Squat / Lunge (glute-biased)
Unilateral work shapes glutes and fixes imbalances.
Helps round the glutes instead of just growing size.
Long step, slight forward lean.
Split Squat / Lunge (glute-biased) Unilateral work shapes glutes and fixes imbalances. Helps round the glutes instead of just growing size. Long step, slight forward lean.
Visual description
Creator performing a split squat with dumbbells. Her front foot is elevated on a step platform. Stack of red step platforms visible in background.
Scene setting
Gym functional area
Visible people
Visible objects
vs prior slide
Style: Returns to hexagon lighting background from Slide 1.
Story: Introduces unilateral movement for shaping.
Predicted audience reaction
Save for the specific cue about shaping vs. size.
Verdict: Addresses the common fear of getting 'bulky' by emphasizing shape.
5step in listmedium shotinstructionalworks:yesgrab:80/100aesthetic:85/100Glute Ham Raise
Strengthens glutes + hamstrings together.
Key for that lifted, athletic look.
Control the way down.
Glute Ham Raise Strengthens glutes + hamstrings together. Key for that lifted, athletic look. Control the way down.
Visual description
Creator on a GHD machine, back to camera, hands behind head. Shows lower back and glute engagement.
Scene setting
Gym machine area
Visible people
Visible objects
vs prior slide
Style: Consistent text style.
Story: Focuses on the posterior chain connection.
Predicted audience reaction
Recognition of an advanced exercise.
Verdict: Adds variety beyond the standard big three lifts.
6step in listmedium shotinstructionalworks:partialgrab:75/100aesthetic:85/100Glute Hyperextension
Pure glute focus without heavy loading.
Perfect finisher to fully fatigue the glutes.
Hinge at the hips, squeeze at the top.
Glute Hyperextension Pure glute focus without heavy loading. Perfect finisher to fully fatigue the glutes. Hinge at the hips, squeeze at the top.
Visual description
Creator on a hyperextension machine, facing down. The machine has 'BOOTY BUILDER' branding clearly visible.
Scene setting
Gym machine area
Visible people
Visible objects
Products on screen
Other text elements
- •BOOTY BUILDER
- •WORK OUT LIVE
vs prior slide
Style: Consistent text style.
Story: Final exercise, positioned as a 'finisher'.
Predicted audience reaction
Frustration if they don't have this machine (see comments).
Comments reacting to this slide
- "Is there an improvised way to do these glutes hyperextensions at home"
Verdict: Good exercise, but specialized equipment creates a barrier to entry for some viewers.
7ctascreenshotdirectiveworks:yesgrab:60/100aesthetic:70/100Lower Body Day
5 Exercises • 4 Muscles
1h 20m
Equipment
No tracking = no overload.
No overload = no growth.
Use @FitbodApp for results
Start Workout
Lower Body Day 5 Exercises • 4 Muscles 1h 20m Equipment No tracking = no overload. No overload = no growth. Use @FitbodApp for results Start Workout
Visual description
Screenshot of the Fitbod app interface showing a workout plan. Dark mode UI with red 'Start Workout' button.
Scene setting
Digital interface
Visible people
Visible objects
Products on screen
Other text elements
- •Sumo Deadlift
- •Dumbbell Sumo Squat
- •Step Up
- •Seated Leg Curl
vs prior slide
Style: Shifts from live action to UI screenshot.
Story: Provides the tool to execute the previous slides.
Predicted audience reaction
Download app if convinced by previous slides.
Verdict: Logical closer that monetizes the value provided in slides 1-6.
Commerce intent
Mentioned products
Buy-intent phrases (from comments)
- •@Zara
- •@jace let's do these
Objections (from comments)
- •Is there an improvised way to do these glutes hyperextensions at home
Comment ethnography
The audience is knowledgeable about lifting (discussing deadlift efficacy and genetics) but uses the creator as a reference library for programming.
Comments that characterize the audience
- "deadlifts be so underrated so glute growth👏"
- "Your glutes will always be the shape they are genetically programmed to have, just bigger."
- "exactly. Cinching the mid and lower back area plus doing exercises that add muscle."
Pain points revealed
- •Lack of access to specific gym machines (hyperextensions)
- •Confusion about glute shape vs. size (genetics)
Aspirations revealed
- •Rounder glutes
- •Lifted, athletic look
- •Glute growth without just getting bigger
Top questions asked
- •What's the name of the song?
- •Is there an improvised way to do these glutes hyperextensions at home
- •where they at?
Objections
- •Genetics determine shape regardless of exercise
- •Equipment availability for home workouts
Diagnostics
Hook deep-dive
5 exercises I do for rounder glutes
The promise of 'rounder' (shape) rather than just 'bigger' (size) appeals to a specific aesthetic preference that drives curiosity about the method.
Engagement read
Extremely high bookmark-to-like ratio (approx 50%) indicates this is being treated as a utility tool rather than social content.
Mechanics
Completion bias: Users swipe through all 5 exercises to get the complete routine before saving.
Brand & funnel
Brands visible
Buying-journey moment: The viewer has identified the goal (glutes) and is now looking for the specific plan and tool to achieve it.
Ideal Customer Profile
Women aged 18-34 who are already active in the gym but are frustrated by a lack of visible progress or 'shape' in their glutes.
Age
18-24
Gender
female
Readability
simple
Interests
Pain Points
Aspirations
Emotional Profile
Primary Emotion
aspirationIntensity
Effectiveness
Emotions Evoked
Emotional Arc
curiosity → education → validation → call to action
Why It Lands
The content taps into the viewer's desire for physical improvement. By providing a clear roadmap (the 5 exercises), it replaces the anxiety of 'what should I do?' with the hope of 'this will work for me'.
Writing Analysis
Style
educational
Tone
authoritative
Hook Type
listicle
Quality
The writing is extremely concise and technical. It avoids fluff and focuses entirely on the 'what' and 'why' of each movement, which appeals to serious gym-goers.
Effectiveness
Goal Achievement
The goal was to drive app awareness and usage. With over 22k saves, the content is being actively used as a workout guide, making the app integration highly effective.
Why It Spread
high utility: the content is a 'saveable' resource
visual appeal: the creator's physique serves as proof of the method's efficacy
low friction: the ad is integrated into the value rather than interrupting it
Content DNA
The CTA is strong because it is positioned as the logical conclusion to the problem established in the previous slides. It doesn't just ask for a download; it provides the 'missing piece' for the user's growth.
Narrative Arc
The carousel builds tension by providing high-value, actionable advice, peaking at the final slide where the app is introduced as the necessary tool to implement the advice.
Psychological Blueprint
Why It Spread
This carousel succeeded because it perfectly aligns high-value educational content with a subtle, non-intrusive ad. By providing 6 slides of genuine, actionable fitness advice, the creator earns the right to pitch the app on the final slide. The high bookmark count (22,469) indicates that users saved this as a 'reference guide' for their next workout, which is the highest form of engagement for fitness content.
Framework
listicle revelationPrimary Tactic
authorityTactics Used
authority on slides 2-6 by demonstrating proper form and explaining the 'why' behind each exercise
social proof on slide 7 by showing the app interface as the 'solution' to the problem
curiosity gap on slide 1 by promising a specific result ('rounder glutes') through a list
identity signaling through the 'gym girl' aesthetic and specific exercise terminology
Cognitive Biases
social comparison: users compare their current progress to the creator's physique
authority bias: the creator's fit physique makes her advice on the app more credible
anchoring: the promise of 'rounder glutes' anchors the viewer's expectation for the entire carousel
Tribal Markers
Trust Signals
Slide Breakdown (7 analyzed)
Text
5 exercises I do for rounder glutes
Visual
Creator standing in a gym, holding a weight, looking away from the camera.
Visual Elements
Color Palette
Copy Analysis
Power Words
Open Loop: yes, the viewer needs to see the exercises to achieve the result
Visual Psychology
Attention: the creator's physique and the text overlay
Gaze: looking away, directing focus to the weight and the text
Emotional cue: the aesthetic gym environment signals 'serious fitness'
Composition: centered text creates a clear, authoritative focal point
Text
Hip Thrust. Direct glute loading = shape and fullness. Pause and squeeze at the top.
Visual
Creator performing a hip thrust on a machine.
Visual Elements
Color Palette
Copy Analysis
Power Words
Open Loop: yes, keeps the reader moving to the next exercise
Visual Psychology
Attention: the heavy weight plates
Emotional cue: the heavy weight signals intensity
Composition: demonstrate proper form
Text
Sumo Deadlift. Builds glutes through stretch + power. Great for width and lower-glute development. Push the floor away.
Visual
Creator performing a sumo deadlift.
Visual Elements
Color Palette
Copy Analysis
Power Words
Open Loop: yes
Visual Psychology
Attention: the barbell
Emotional cue: the technical cue 'push the floor away' builds trust
Composition: educational demonstration
Text
Split Squat / Lunge (glute-biased). Unilateral work shapes glutes and fixes imbalances. Helps round the glutes instead of just growing size. Long step, slight forward lean.
Visual
Creator performing a split squat with dumbbells.
Visual Elements
Color Palette
Copy Analysis
Power Words
Open Loop: yes
Visual Psychology
Attention: the dumbbells
Emotional cue: the promise of 'fixing imbalances' is a strong pain-point solver
Composition: instructional
Text
Glute Ham Raise. Strengthens glutes + hamstrings together. Key for that lifted, athletic look. Control the way down.
Visual
Creator on a glute-ham developer machine.
Visual Elements
Color Palette
Copy Analysis
Power Words
Open Loop: yes
Visual Psychology
Attention: the machine
Emotional cue: the word 'lifted' is a high-aspiration trigger
Composition: instructional
Text
Glute Hyperextension. Pure glute focus without heavy loading. Perfect finisher to fully fatigue the glutes. Hinge at the hips, squeeze at the top.
Visual
Creator on a hyperextension bench.
Visual Elements
Color Palette
Copy Analysis
Power Words
Open Loop: yes
Visual Psychology
Attention: the cable attachment
Emotional cue: the concept of a 'finisher' implies a complete workout
Composition: instructional
Text
Lower Body Day. 5 Exercises • 4 Muscles. No tracking = no overload. No overload = no growth. Use @FitbodApp for results. Start Workout
Visual
Screenshot of the Fitbod app interface showing a workout plan.
Visual Elements
Color Palette
Copy Analysis
Power Words
Open Loop: no
Visual Psychology
Attention: the 'Start Workout' button
Emotional cue: the logic 'no tracking = no growth' creates a logical necessity for the product
Composition: conversion
Comment Intelligence
Sentiment
NeutralResonance
Intent
sell
Audience Vibe
The comments section is sparse, likely because the content is so high-utility that users prefer to save it rather than comment on it.
Top Comments
deadlifts be so underrated so glute growth👏👏
Your glutes will always be the shape they are genetically programmed to have, just bigger.
[ステッカー]
What’s the name of the song?😸
@Zara