Slide Text
4 exercises I do for lifted glutes
Visual
A high-quality, aesthetic mirror selfie of a fit woman in the gym, highlighting her physique.
All Slides
@fitbyjeny carousel breakdown
Jenycaletti
Plan& track with @Fitbod App #ad #f#Fitnessf#fitnesstipsg#glutes
Effectiveness score
7/10
Views
3.8M
Likes
26.4K
Saves
13.9K
Engagement
1.1%
Hook
4 exercises I do for lifted glutes
Goal
sell
Offer
product
CTA
I plan and track everything in @FitbodApp
Caption
Plan& track with @Fitbod App #ad #f#Fitnessf#fitnesstipsg#glutes
Strategic Summary
This carousel achieved viral reach (3.7M views) primarily through a high-aspiration hook ('lifted glutes') paired with a utility-heavy listicle format that encourages saves over likes. The low engagement rate (likes/comments) relative to views indicates the audience treats this as a reference tool (bookmarkable) rather than community content. The integration of the Fitbod app UI lends technical authority but creates a visual disconnect from the creator's personal brand established in Slide 1.
The Winning Formula
Aspirational result hook + App-interface tutorial + Progressive overload philosophy.
What's working
- •Slide 1 uses a mirror-selfie aesthetic with specific outcome text ('lifted glutes') to lock in the target identity immediately.
- •Slides 2-5 leverage the Fitbod app UI to provide structured 'Why' and 'Cue' data, signaling expert-level detail rather than generic advice.
- •The numbered list format (4 exercises) creates completion bias, encouraging users to swipe through all slides.
- •Slide 6 reframes the physical result as a systemic outcome ('don't happen randomly'), validating the need for the advertised app.
What's not working
- •Slides 2-5 switch from the creator's personal image to generic app stock models, breaking visual continuity and reducing personal connection.
- •Extreme lack of comment engagement (22 comments on 3.7M views) suggests the content is too procedural to spark conversation or debate.
- •Slide 6 is purely brand-focused without a personal sign-off, making the CTA feel transactional rather than relational.
Viral lesson
Utility content drives saves and views, but personal continuity drives comments and loyalty; mixing app screenshots with personal photos dilutes the creator-audience bond.
Can a small creator replicate this? Highly replicable for fitness creators with access to training apps; requires a strong personal hook slide to compensate for the generic look of instructional slides.
Structural Formula (steal-the-format)
Structure pattern
1 personal hook slide + 4 instructional app-screenshot slides + 1 brand philosophy close.
Copy formula
Slide 1: 'Number + exercises I do for + Result'. Slides 2-5: 'Why + Cue + Exercise Name'. Slide 6: 'Brand + Philosophy + Tag'.
What to swap (concrete remixes)
- •Swap 'glutes' for 'abs' or 'arms' for different fitness goals.
- •Swap 'Fitbod App' for 'Notion Template' or 'Excel Sheet' for productivity niches.
- •Swap 'exercises' for 'products' for beauty/skincare routines (e.g., '4 products I use for clear skin').
What NOT to copy
Do not copy the disconnect between the personal hook photo and the generic stock photos in the instructional slides; try to film your own demos for slides 2-5 to maintain personal branding.
Aesthetics
Mixed media: personal gym selfie followed by dark-mode app interface screenshots.
Color palette
What it conveys: Shifts from personal aspiration (Slide 1) to clinical instruction (Slides 2-5) to brand authority (Slide 6).
Slide-by-slide forensics
1hookmirror selfieaspirational confidenceworks:yesgrab:90/100aesthetic:85/1004 exercises I do for lifted glutes
4 exercises I do for lifted glutes
Visual description
Mirror selfie of a woman in a gym setting. She wears a white long-sleeve crop top, purple tight shorts, and large over-ear headphones. She is looking back over her shoulder at the mirror/phone. Gym equipment visible in background.
Scene setting
commercial gym interior
Visible people
Visible objects
Predicted audience reaction
Immediate identification with the goal ('lifted glutes') and the aesthetic.
Comments reacting to this slide
- "@cyberdave92: It's 90% shorts"
Verdict: Strong personal connection and clear value promise stop the scroll effectively.
2step in listscreenshotinstructionalworks:partialgrab:50/100aesthetic:60/100Why:
Direct glute loading builds
fullness and upper-glute lift.
Cue:
Ribs down. Pause and
squeeze at the top.
1.0 x
Barbell Hip Thrust
Also called: BB Hip Thrust, Barbell Glute Thrust,
Weighted Hip Thrust
Instructions Target Equipment
Primary
Glutes
Why: Direct glute loading builds fullness and upper-glute lift. Cue: Ribs down. Pause and squeeze at the top. 1.0 x Barbell Hip Thrust Also called: BB Hip Thrust, Barbell Glute Thrust, Weighted Hip Thrust Instructions Target Equipment Primary Glutes
Visual description
Screenshot of the Fitbod app interface showing a woman performing a barbell hip thrust on a bench. Dark mode UI with white text. Includes 'Why' and 'Cue' overlays.
Scene setting
app interface overlay
Visible people
Visible objects
Products on screen
Other text elements
- •Fitbod app UI elements
- •thumbnail previews of exercise
vs prior slide
Style: Shifts from personal photo to generic app screenshot/stock imagery.
Story: Delivers the first promise from the hook list.
Predicted audience reaction
Users read the cue for utility but feel less connected to the creator.
Comments reacting to this slide
- "@beach1568: How do you do ribs down??"
Verdict: High utility value drives saves, but the visual shift to stock imagery reduces personal engagement.
3step in listscreenshotinstructionalworks:yesgrab:50/100aesthetic:60/100Why:
Lengthened tension creates
roundness and depth from
the side.
Cue:
Push hips back. Feel the
stretch before you stand.
1.0 x
Dumbbell Romanian
Deadlift
Also called: DB Hip Hinge, DB Romanian Deadlift,
Dumbbell RDL, Dumbbell Stiff Leg Deadlift
Instructions Target Equipment
Primary
Why: Lengthened tension creates roundness and depth from the side. Cue: Push hips back. Feel the stretch before you stand. 1.0 x Dumbbell Romanian Deadlift Also called: DB Hip Hinge, DB Romanian Deadlift, Dumbbell RDL, Dumbbell Stiff Leg Deadlift Instructions Target Equipment Primary
Visual description
Screenshot of Fitbod app interface showing a woman performing a dumbbell RDL. Side profile view. Dark UI.
Scene setting
app interface overlay
Visible people
Visible objects
Products on screen
Other text elements
- •Fitbod app UI elements
- •thumbnail previews
vs prior slide
Style: Consistent app UI layout and typography as Slide 2.
Story: Continues the list of 4 exercises.
Predicted audience reaction
Skim read for the exercise name, save for later execution.
Verdict: Consistent formatting makes it easy to digest as part of a sequence.
4step in listscreenshotinstructionalworks:yesgrab:50/100aesthetic:60/100Why:
Unilateral work shapes and lifts the
glutes while fixing imbalances.
Cue:
Lightly tap the back foot — don't
push off it.
(Drive through the front heel.)
1.0 x
Dumbbell Step Up
Also called: DB Step Up, Dumbbell Box Step Up,
Step Up with Dumbbell, Weighted Step Ups
Instructions Target Equipment
Why: Unilateral work shapes and lifts the glutes while fixing imbalances. Cue: Lightly tap the back foot — don't push off it. (Drive through the front heel.) 1.0 x Dumbbell Step Up Also called: DB Step Up, Dumbbell Box Step Up, Step Up with Dumbbell, Weighted Step Ups Instructions Target Equipment
Visual description
Screenshot of Fitbod app interface showing a man performing a dumbbell step up on a bench. Dark UI.
Scene setting
app interface overlay
Visible people
Visible objects
Products on screen
Other text elements
- •Fitbod app UI elements
- •thumbnail previews
vs prior slide
Style: Consistent app UI layout.
Story: Third exercise in the list.
Predicted audience reaction
Notable switch to male model in app assets might cause slight cognitive friction.
Verdict: Provides necessary variety in exercise selection (unilateral work).
5step in listscreenshotinstructionalworks:yesgrab:50/100aesthetic:60/100Why:
Targets the glutes in full hip extension
for that lifted finish.
Cue:
Kick back slightly up, not straight
back. Control the return.
1.0 x
Cable Hip Extension
Also called: Cable Glute Extension, Cable
Kickback, Cable Leg Extension, Single Leg Ca... v
Instructions Target Equipment
Primary
Glutes
Why: Targets the glutes in full hip extension for that lifted finish. Cue: Kick back slightly up, not straight back. Control the return. 1.0 x Cable Hip Extension Also called: Cable Glute Extension, Cable Kickback, Cable Leg Extension, Single Leg Ca... v Instructions Target Equipment Primary Glutes
Visual description
Screenshot of Fitbod app interface showing a man performing cable hip extension. Dark UI.
Scene setting
app interface overlay
Visible people
Visible objects
Products on screen
Other text elements
- •Fitbod app UI elements
- •thumbnail previews
vs prior slide
Style: Consistent app UI layout.
Story: Final exercise in the list.
Predicted audience reaction
Completion of the promised 4 exercises.
Verdict: Finishes the utility promise effectively.
6ctatext cardauthoritativeworks:partialgrab:30/100aesthetic:70/100FITBOD
BUILT FOR BETTER.
Lifted glutes don't happen randomly.
Same lifts. Progressive overload.
I plan and track everything in
@FitbodApp
FITBOD BUILT FOR BETTER. Lifted glutes don't happen randomly. Same lifts. Progressive overload. I plan and track everything in @FitbodApp
Visual description
Black background with white Fitbod logo centered. Text below explains the philosophy and tags the app. Minimalist brand card.
Scene setting
digital brand card
Products on screen
vs prior slide
Style: Matches the dark mode UI of slides 2-5 but removes the exercise imagery.
Story: Summarizes the method and attributes success to the tool.
Predicted audience reaction
Acknowledgment of the ad, likely swipe away unless already interested in the app.
Verdict: Clear branding but lacks a personal call-to-action from the creator.
Commerce intent
Mentioned products
Comment ethnography
Technical fitness audience focused on form correction and load specifics rather than lifestyle admiration.
Comments that characterize the audience
- "@danielaa82021: What weight are you lifting for each exercise?"
- "@beach1568: How do you do ribs down??"
- "@cyberdave92: It's 90% shorts"
Pain points revealed
- •Uncertainty about appropriate loading/weight for exercises
- •Confusion over technical cues like 'ribs down'
Aspirations revealed
- •Wanting 'lifted glutes'
- •Wanting to fix imbalances
Top questions asked
- •What weight are you lifting for each exercise?
- •How do you do ribs down??
- •Except do step downs. It engages the glute more.
Objections
- •It's 90% shorts
Diagnostics
Hook deep-dive
4 exercises I do for lifted glutes
The promise of a specific physical result ('lifted glutes') via a manageable number of steps ('4 exercises').
Engagement read
Extremely high view count (3.7M) paired with exceptionally low like/comment rates suggests algorithmic distribution for utility/save value rather than community engagement.
Mechanics
Completion bias driven by the numbered promise of '4 exercises' established in Slide 1.
Brand & funnel
Brands visible
Buying-journey moment: Viewer has identified a goal (glutes) and is being shown the tool to achieve it systematically.
Ideal Customer Profile
Women aged 18-34 who are fitness-conscious, value aesthetic results like 'lifted glutes', and are looking for structured, data-driven workout plans.
Age
18-24
Gender
female
Readability
simple
Interests
Pain Points
Aspirations
Emotional Profile
Primary Emotion
aspirationIntensity
Effectiveness
Emotions Evoked
Emotional Arc
curiosity → education → validation → call to action
Why It Lands
The content taps into the viewer's desire for a specific physical outcome, then provides a logical, structured path to achieve it, creating a sense of empowered optimism.
Writing Analysis
Style
educational
Tone
authoritative
Hook Type
listicle
Quality
The copy is extremely concise and functional. It avoids fluff, focusing entirely on the 'Why' and 'How' (cues), which respects the viewer's time and increases the likelihood of saving.
Effectiveness
Goal Achievement
The extremely high bookmark-to-view ratio confirms the content is highly effective as a utility-based ad. It successfully bridges the gap between 'influencer aesthetic' and 'functional fitness tool'.
Why It Spread
high-utility 'saveable' format
clear aesthetic promise in the hook
seamless integration of the product as a solution to a common pain point
Content DNA
The CTA is effective because it frames the app as the essential tool for achieving the results promised in the hook, rather than just a generic advertisement.
Narrative Arc
The carousel builds tension through a curiosity-driven hook, delivers high-value educational content, and concludes with a logical solution (the app) to the problem of 'random' training.
Psychological Blueprint
Why It Spread
The post achieved massive reach by combining high-aspiration visual content (the hook) with high-utility educational content (the slides). The 13,857 bookmarks indicate that the content is perceived as a 'saveable resource' rather than just entertainment, which signals high value to the algorithm. By positioning the app as the solution to the 'randomness' of training, it effectively converts high-intent fitness seekers into potential users.
Framework
listicle revelationPrimary Tactic
authorityTactics Used
curiosity-gap on slide 1 with the promise of a specific result
authority-building through expert cues on each exercise slide
social-proof-stack by using a branded app interface to show professional tracking
visual-pattern-interrupt by switching between the creator's aesthetic shot and clean, instructional exercise clips
Cognitive Biases
halo effect: the creator's physique acts as proof of the method's efficacy
anchoring: the '4 exercises' anchor creates a specific, manageable expectation for the viewer
zeigarnik effect: the list format compels the viewer to finish all slides to 'complete' the knowledge
Tribal Markers
Trust Signals
Slide Breakdown (6 analyzed)
Text
4 exercises I do for lifted glutes
Visual
A high-quality, aesthetic mirror selfie of a fit woman in the gym, highlighting her physique.
Visual Elements
Color Palette
Copy Analysis
Power Words
Open Loop: yes, the reader wants to know which 4 exercises achieve this specific result.
Visual Psychology
Attention: the creator's physique
Gaze: the creator is looking at the camera, creating a direct connection
Emotional cue: the aesthetic physique triggers aspiration
Composition: to establish credibility through visual proof
Text
Barbell Hip Thrust. Why: Direct glute loading builds fullness and upper-glute lift. Cue: Ribs down. Pause and squeeze at the top.
Visual
A clean, instructional video clip of a person performing a barbell hip thrust.
Visual Elements
Color Palette
Copy Analysis
Power Words
Open Loop: yes, the viewer continues to see the next exercise.
Visual Psychology
Attention: the exercise movement
Emotional cue: the clinical, professional look of the app interface builds trust
Composition: to educate and provide immediate value
Text
Dumbbell Romanian Deadlift. Why: Lengthened tension creates roundness and depth from the side. Cue: Push hips back. Feel the stretch before you stand.
Visual
A clean, instructional video clip of a person performing a dumbbell RDL.
Visual Elements
Color Palette
Copy Analysis
Power Words
Open Loop: yes
Visual Psychology
Attention: the exercise movement
Emotional cue: the focus on 'feeling the stretch' creates a sensory connection
Composition: to provide actionable technical advice
Text
Dumbbell Step Up. Why: Unilateral work shapes and lifts the glutes while fixing imbalances. Cue: Lightly tap the back foot — don't push off it. (Drive through the front heel.)
Visual
A clean, instructional video clip of a person performing a dumbbell step up.
Visual Elements
Color Palette
Copy Analysis
Power Words
Open Loop: yes
Visual Psychology
Attention: the exercise movement
Emotional cue: the focus on 'fixing imbalances' addresses a common pain point
Composition: to provide technical nuance
Text
Cable Hip Extension. Why: Targets the glutes in full hip extension for that lifted finish. Cue: Kick back slightly up, not straight back. Control the return.
Visual
A clean, instructional video clip of a person performing a cable hip extension.
Visual Elements
Color Palette
Copy Analysis
Power Words
Open Loop: yes
Visual Psychology
Attention: the exercise movement
Emotional cue: the promise of a 'lifted finish' reinforces the hook
Composition: to conclude the educational sequence
Text
FITBOD. BUILT FOR BETTER. Lifted glutes don't happen randomly. Same lifts. Progressive overload. I plan and track everything in @FitbodApp
Visual
A dark, branded background with the app logo and a clear call to action.
Visual Elements
Color Palette
Copy Analysis
Power Words
Open Loop: no
Visual Psychology
Attention: the brand logo
Emotional cue: the authoritative tone reinforces the need for structure
Composition: to convert the viewer into an app user
Comment Intelligence
Sentiment
NeutralResonance
Intent
sell
Audience Vibe
The comments are sparse, suggesting that the value was consumed through saves rather than public discussion.
Top Comments
What weight are you lifting for each exercise?
It’s 90% shorts
i love this
How do you do ribs down??
Oooo