It uses a direct appeal to a specific body part and promises a structured, scientific approach to improving it, which is highly compelling for the target audience.
Slide Text
Every part of your glutes matter. let's build your top shelf zone by zone
Visual
Creator facing away from camera in a gym, highlighting glute muscles with text labels.
All Slides
@fitbyjeny carousel breakdown
Jenycaletti
Plan & progress in @Fitbod App #ad ….. #Fitness #glutes #gluteshelf #gluteworkout
Effectiveness score
9/10
Views
4M
Likes
33.6K
Saves
28.8K
Engagement
1.6%
Hook
Every part of your glutes matter. let's build your top shelf zone by zone
Goal
sell
Offer
product
CTA
Increase weight or reps over time and track your lifts in @FitbodApp so you can keep progressing every week.
Caption
Plan & progress in @Fitbod App #ad ….. #Fitness #glutes #gluteshelf #gluteworkout
Strategic Summary
This carousel went viral by combining high-aspiration visuals (creator's physique) with a simplified, actionable 'menu' of exercises mapped to specific aesthetic goals ('Shelf', 'Hip Dips'). The high save rate (0.70% vs 0.60% norm) indicates users are treating this as a reference guide. Crucially, the anatomical simplifications triggered a wave of expert corrections in the comments ('This just isn't correct'), which signaled high engagement to the algorithm, further amplifying reach despite the negative sentiment.
The Winning Formula
Aspirational physique hook + segmented anatomy map + specific exercise menu + controversial simplification to drive debate.
What's working
- •Slide 1 uses the creator's own physique as social proof of the advice's validity before any text is read.
- •Segmenting the glutes into 'zones' (Shelf, Roundness, Hip Dips) makes a complex anatomical topic feel actionable and solvable.
- •The typo 'Roundess' on Slide 2 likely triggered pedantic corrections, boosting comment velocity.
- •Slide 5 transitions from free value to paid solution (Fitbod) using a 'Bonus Tip' framing that feels helpful rather than salesy.
What's not working
- •Anatomical inaccuracies (e.g., targeting 'hip dips' with minimus exercises) alienated knowledgeable viewers, risking long-term trust.
- •Slide 4 repeats 'Standing Cable Abduction' text twice, looking slightly unpolished.
- •Low like-to-view ratio suggests people value the info but don't emotionally connect enough to endorse it publicly.
Viral lesson
Simplification sells. Even if technically imperfect, breaking a complex body part into 'zones' with specific names creates a mental hook that drives saves and swipes.
Can a small creator replicate this? High. Any fitness creator can map exercises to aesthetic goals (e.g., 'arm definition zones'), provided they have visual credibility (physique photos) to back the claims.
Structural Formula (steal-the-format)
Structure pattern
5-slide carousel: Hook (Physique + Promise) -> 3 Content Slides (Anatomy + Exercise Menu) -> CTA (App/Sponsor).
Copy formula
Second-person directive ('Let's build') + Anatomical Labeling + Exercise List.
What to swap (concrete remixes)
- •Swap glutes for abs (upper, lower, obliques) for core training audience.
- •Swap glutes for shoulders (front, side, rear) for upper-body aesthetics audience.
- •Swap exercises for skincare steps (cleanse, treat, moisturize) for beauty audience.
What NOT to copy
Do not copy the anatomical inaccuracies (e.g., 'fixing hip dips' with muscle) as this damages credibility with informed audiences; ensure claims are scientifically backed.
Aesthetics
Dark gym aesthetic with clean white sans-serif overlays and anatomical infographics.
Color palette
What it conveys: Serious, focused, and authoritative fitness advice.
Slide-by-slide forensics
1hookmedium shotaspirationalworks:yesgrab:95/100aesthetic:85/100Every part of your glutes matter
let's build your top shelf
✨zone by zone -
Min
Med
Max
Every part of your glutes matter let's build your top shelf ✨zone by zone - Min Med Max
Visual description
Rear-view photo of creator in gym setting, wearing brown leggings and sports bra, flexing glutes. Text overlays label the glute regions directly on her body.
Scene setting
dark gym with mirror
Visible people
Visible objects
Products on screen
Other text elements
- •EXIT sign in background
Predicted audience reaction
Immediate self-identification with the 'zones' labeled on the body.
Comments reacting to this slide
- "@fitness_src: Anatomy isn't correct on the first pic let's break this stigma that hip dips = needs to build glute medius because it isn't true."
Verdict: Strong visual hook that establishes authority through physique while promising a structured solution.
2step in listcollageinstructionalworks:yesgrab:85/100aesthetic:80/100Roundess (maximus)
Sumo deadlift
RDL
Sumo squat
Roundess (maximus) Sumo deadlift RDL Sumo squat
Visual description
Quadrant layout. Top-left is anatomical diagram highlighting glute maximus. Other three quadrants show creator performing the listed exercises.
Scene setting
gym floor
Visible people
Visible objects
Products on screen
Other text elements
- •FRAY on weight plates
vs prior slide
Style: Consistent font and dark background theme.
Story: Moves from the 'what' (anatomy) to the 'how' (exercises) for the first zone.
Predicted audience reaction
Users save this slide specifically for the exercise list.
Comments reacting to this slide
- "@emmaslifewellness: Why are RDLs and single leg RDLs in a different category even though they're the same movement?"
Verdict: High utility value; clear visual demonstration of form.
3step in listcollageinstructionalworks:yesgrab:80/100aesthetic:80/100Shelf (medius)
Step ups
Reverse lunge
Bulgarian split squat
Shelf (medius) Step ups Reverse lunge Bulgarian split squat
Visual description
Quadrant layout similar to Slide 2. Top-left diagram highlights glute medius. Other quadrants show unilateral leg exercises.
Scene setting
gym floor
Visible people
Visible objects
vs prior slide
Style: Identical layout template to Slide 2.
Story: Continues the zone-by-zone breakdown.
Predicted audience reaction
Validation for those targeting the 'shelf' look.
Verdict: Consistent formatting keeps the user in a rhythm of consuming information.
4step in listcollagecontroversialworks:yesgrab:90/100aesthetic:75/100Hip Dips (minimus)
Single Leg RDL
Cable kickbacks
Standing cable abduction
Standing Cable Abduction
Hip Dips (minimus) Single Leg RDL Cable kickbacks Standing cable abduction Standing Cable Abduction
Visual description
Quadrant layout. Diagram highlights glute minimus. Exercises focus on abduction and single-leg stability.
Scene setting
gym floor / cable machine area
Visible people
Visible objects
Other text elements
- •RECOVER COLD PLUNGE SAUNA sign
- •WASH BATHROOM SHOWER sign
vs prior slide
Style: Same template.
Story: Final zone breakdown.
Predicted audience reaction
High engagement due to the 'Hip Dip' trigger keyword which is polarizing in fitness communities.
Comments reacting to this slide
- "@korin.fit: Ah yes exercises that remove hip dips. Bc that's totally a thing"
- "@draxxed: What made me laugh was "
- "med-shelf"
- " lol WHAT."
Verdict: The 'Hip Dip' claim is scientifically debated, which drives significant comment activity (algorithm boost).
5ctaclose upauthoritativeworks:partialgrab:60/100aesthetic:70/100⭐ Bonus Tip
Glutes grow from progressive overload, not random workouts.
Increase weight or reps over time and track your lifts in @FitbodApp so you can keep progressing every week.
Barbell Hip Thrust
Rest timer: off
History
Replace
8
405
Varm-up Reps
5
Weight (lb)
80
Bar + Plates
6
110
Log All Sets
Log Set
2 3
ABC DEF
5 6
JKL MNO
7 8 9
PQRS TUV WXYZ
0
⭐ Bonus Tip Glutes grow from progressive overload, not random workouts. Increase weight or reps over time and track your lifts in @FitbodApp so you can keep progressing every week. Barbell Hip Thrust Rest timer: off History Replace 8 405 Varm-up Reps 5 Weight (lb) 80 Bar + Plates 6 110 Log All Sets Log Set 2 3 ABC DEF 5 6 JKL MNO 7 8 9 PQRS TUV WXYZ 0
Visual description
Close-up of a hand holding a smartphone displaying the Fitbod app interface. Text overlay provides the 'Bonus Tip'.
Scene setting
gym floor (blurred background)
Visible people
Visible objects
Products on screen
Other text elements
- •iPhone UI elements
- •2:21 time
vs prior slide
Style: Shifts from exercise demo to app screenshot, but maintains dark theme.
Story: Pivot from free advice to paid tool for implementation.
Predicted audience reaction
Users interested in tracking will check the app; others may scroll past.
Verdict: Effective for the sponsor (Fitbod), but lower visual engagement than the exercise slides.
Commerce intent
Mentioned products
Objections (from comments)
- •I HAVE NO GYM EQUIPMENT
- •This is so incorrect
Comment ethnography
A mix of beginners seeking validation/guidance and trained professionals (PTs) policing anatomical accuracy in the comments.
Comments that characterize the audience
- "@emmaslifewellness: I'm sorry but this just isn't correct… coming from a personal trainer."
- "@purplerose5611: How can I build my min? This is my issue area. Flat"
- "@draxxed: What made me laugh was "
- "med-shelf"
- " lol WHAT. I get it though, do the workout."
Pain points revealed
- •Flat glute minimus
- •Hip dips
- •Lack of gym equipment
- •Confusion over exercise redundancy (doing 2 exercises for same muscle)
Aspirations revealed
- •Building a 'shelf'
- •Removing hip dips
- •Roundness
Top questions asked
- •How can I build my min? This is my issue area. Flat
- •What's the song ?
- •So for each
- •area
- • we only choose one of those exercises?
Objections
- •Anatomy isn't correct
- •Hip dips = needs to build glute medius because it isn't true
- •I promise if u just do hip thrust u will grow just as much
Diagnostics
Hook deep-dive
Every part of your glutes matter
The promise of a 'zone by zone' breakdown implies a complete system that the viewer doesn't want to miss part of.
Engagement read
Extremely high bookmark rate (0.70%) relative to likes (0.85%), indicating high utility/low emotional endorsement.
Mechanics
Completion bias: users swipe through all 3 muscle zones to get the complete 'map'.
Brand & funnel
Brands visible
Buying-journey moment: Viewer has identified the workout they want to do and is now being offered the tool to manage it.
Ideal Customer Profile
Women aged 18-34 who are interested in aesthetic body transformation, specifically glute growth, and are looking for structured, data-driven workout guidance.
Age
18-24
Gender
female
Readability
simple
Interests
Pain Points
Aspirations
Emotional Profile
Primary Emotion
aspirationIntensity
Effectiveness
Emotions Evoked
Emotional Arc
curiosity → education → validation → call to action
Why It Lands
The content taps into the desire for physical improvement by providing a scientific-looking roadmap, making the viewer feel that their goals are attainable with the right tools.
Writing Analysis
Style
educational
Tone
authoritative
Hook Type
bold claim
Quality
The writing is concise, direct, and highly functional. It avoids fluff, focusing purely on the 'what' and 'how' of the workout.
Effectiveness
Goal Achievement
The high bookmark-to-like ratio confirms the content is highly effective as a utility-based ad. It successfully positions the app as the solution to the problem of 'random workouts'.
Why It Spread
high utility value leading to massive saves
visual anatomy diagrams that are highly shareable
clear, aesthetic gym content that fits the 'that girl' fitness trend
Content DNA
The CTA is strong because it frames the app as a necessary tool for the 'progressive overload' principle, which the viewer now understands is essential for their goal.
Narrative Arc
The carousel builds tension by breaking down a complex goal into three distinct, manageable parts, then provides the tool to execute that plan on the final slide.
Psychological Blueprint
Why It Spread
The post combines high-intent educational value with visual proof of the creator's physique, making the advice feel credible. By breaking down glute anatomy into 'zones' and providing specific exercises for each, it solves a common pain point for gym-goers. The high bookmark count (28,838) indicates that users saved this as a reference guide, which is the primary driver for the 4M+ views.
Framework
authority then teachPrimary Tactic
authorityTactics Used
visual authority on slide 1 with anatomical labels
educational value on slides 2-4 providing actionable solutions
social proof via app interface on slide 5
curiosity gap on slide 1 with 'zone by zone' promise
Cognitive Biases
authority bias (using anatomical diagrams to look scientific)
framing effect (labeling glute parts as 'top shelf' to make it a desirable goal)
goal gradient effect (showing a clear path to progress)
Tribal Markers
Trust Signals
Slide Breakdown (5 analyzed)
Hook Analysis
It uses a direct appeal to a specific body part and promises a structured, scientific approach to improving it, which is highly compelling for the target audience.
Text
Every part of your glutes matter. let's build your top shelf zone by zone
Visual
Creator facing away from camera in a gym, highlighting glute muscles with text labels.
Visual Elements
Color Palette
Copy Analysis
Power Words
Open Loop: yes - promises a 'zone by zone' breakdown that isn't fully explained until the following slides.
Visual Psychology
Attention: the creator's physique and the text labels on the glutes
Emotional cue: the aesthetic physique triggers aspiration
Composition: to immediately establish authority and relevance to the viewer's fitness goals
Text
Roundness (maximus). Sumo deadlift. RDL. Sumo squat.
Visual
Anatomical diagram of glute maximus on the left, three video clips of exercises on the right.
Visual Elements
Color Palette
Copy Analysis
Power Words
Open Loop: yes - keeps the viewer swiping to see the other zones.
Visual Psychology
Attention: the red highlighted anatomy diagram
Emotional cue: scientific diagrams build trust
Composition: to provide immediate, actionable value
Text
Shelf (medius). Step ups. Reverse lunge. Bulgarian split squat.
Visual
Anatomical diagram of glute medius on the left, three video clips of exercises on the right.
Visual Elements
Color Palette
Copy Analysis
Power Words
Open Loop: yes - encourages the final swipe.
Visual Psychology
Attention: the red highlighted anatomy diagram
Emotional cue: scientific diagrams build trust
Composition: to provide immediate, actionable value
Text
Hip Dips (minimus). Single Leg RDL. Cable kickbacks. Standing cable abduction.
Visual
Anatomical diagram of glute minimus on the left, three video clips of exercises on the right.
Visual Elements
Color Palette
Copy Analysis
Power Words
Open Loop: yes - leads to the final CTA slide.
Visual Psychology
Attention: the red highlighted anatomy diagram
Emotional cue: scientific diagrams build trust
Composition: to provide immediate, actionable value
Text
Bonus Tip. Glutes grow from progressive overload, not random workouts. Increase weight or reps over time and track your lifts in @FitbodApp so you can keep progressing every week.
Visual
Close up of a phone screen showing the Fitbod app interface.
Visual Elements
Color Palette
Copy Analysis
Power Words
Open Loop: no
Visual Psychology
Attention: the phone screen
Emotional cue: the app interface looks professional and easy to use
Composition: to provide a clear, logical next step for the viewer
Comment Intelligence
Sentiment
NeutralResonance
Intent
sell
Audience Vibe
The comments are sparse, likely because the content is so high-utility that users are saving it rather than engaging in discussion.
Standout Quotes
“(no comments available)”
Top Comments
I’m sorry but this just isn’t correct… coming from a personal trainer. Why are RDLs and single leg RDLs in a different category even though they’re the same movement? The only difference is training it with one leg at a time vs two.
This is so incorrect
this is a great way to explain booty building🤩
How can I build my min? This is my issue area. Flat
Ah yes exercises that remove hip dips. Bc that’s totally a thing