Slide Text
Before / After
Visual
Split screen showing the same man with a buzzcut on top and a styled haircut on the bottom.
All Slides
@hairlabs.app carousel breakdown
HairLabs
Marlon Lundgren Garcia, known online as Marlon or marlon3lg, is a Swedish content creator, streamer, and social media personality. He first gained attention through lifestyle and IRL (in-real-life) streaming, later building a large following on TikTok and Instagram for his humorous, energetic videos and fashion-forward style. Before becoming a full-time creator, he played basketball in Sweden and at Lower Columbia College in the U.S. Today, Marlon is known for his charismatic on-camera presence,
Effectiveness score
8/10
Views
1.6M
Likes
24.1K
Saves
3.7K
Engagement
1.9%
Hook
Before / After
Goal
sell
Offer
product
CTA
Choose your style / Try it
Caption
Marlon Lundgren Garcia, known online as Marlon or marlon3lg, is a Swedish content creator, streamer, and social media personality. He first gained attention through lifestyle and IRL (in-real-life) streaming, later building a large following on TikTok and Instagram for his humorous, energetic videos and fashion-forward style. Before becoming a full-time creator, he played basketball in Sweden and at Lower Columbia College in the U.S. Today, Marlon is known for his charismatic on-camera presence,
Strategic Summary
This carousel leverages celebrity social proof (Marlon) to validate an AI hairstyle tool. The hook uses a stark before/after contrast to promise immediate aesthetic improvement. The middle slides function as 'proof of mechanism' showing the app interface, while the final slide personalizes the offer by showing user profiling. Engagement is driven by utility (bookmarks) rather than debate, with comments heavily focused on acquiring the tool.
The Winning Formula
Celebrity transformation hook + repetitive UI proof + personalized profile CTA.
What's working
- •Slide 1 uses a recognized influencer (Marlon) to stop the scroll instantly — his face is the asset.
- •Slides 2-6 overwhelm with options, creating a 'paradox of choice' that keeps users swiping to see every style variation.
- •Slide 7 shifts from 'look at him' to 'look at YOU' by displaying a Hair Profile, triggering self-relevance.
- •The 'Save Image' button visible in slides 2-6 subtly trains users on the app's functionality before they even download.
- •Low-friction CTA: 'Try it' buttons on Slide 7 imply immediate action without a hard sell.
What's not working
- •Slides 2-6 are visually repetitive; users likely skimmed after Slide 3, causing a drop-off in dwell time.
- •No explicit app name visible in the UI screenshots (only 'Image Generation'), forcing users to check the caption or comments.
- •Slide 6 (Bowl cut) is a low-aspiration style that might reduce perceived value compared to Slide 3 (Wolf cut).
Viral lesson
Show the transformation on someone the audience already admires, then immediately show them the tool that made it happen.
Can a small creator replicate this? High for SaaS/App founders who can access celebrity or high-status imagery for demos; low for organic creators without a functional AI product to demo.
Structural Formula (steal-the-format)
Structure pattern
1 Hook (Result) + 5 Middle (Process/Variations) + 1 End (Personalized CTA).
Copy formula
Minimal text overlays ('Before/After') + UI labels + Direct imperative CTA ('Try it').
What to swap (concrete remixes)
- •Swap Celebrity Face → User Generated Content (UGC) for a more relatable 'everyman' angle.
- •Swap Hair Styles → Outfit/Fashion overlays for a style-app variation.
- •Swap 'Hair Profile' → 'Skin Profile' for a skincare routine generator app.
What NOT to copy
Do not use 5 nearly identical UI screenshots in the middle; condense variations to maintain pacing and prevent scroll fatigue.
Aesthetics
Dark-mode SaaS UI screenshots with high-contrast celebrity photography.
Color palette
What it conveys: The aesthetic feels functional and tech-forward, signaling 'tool' rather than 'art'.
Slide-by-slide forensics
1hookcollagetransformationworks:yesgrab:95/100aesthetic:85/100Before
After
Before After
Visual description
Split screen vertical image. Top half shows a man (Marlon) with a buzz cut looking at the camera. Bottom half shows the same man with a styled, voluminous dark haircut. Background is a wet city street at night.
Scene setting
outdoor city street at night
Visible people
Visible objects
vs prior slide
Style: First slide — no prior style to maintain.
Story: Establishes the core value proposition: instant hair transformation.
Predicted audience reaction
Immediate stop — recognizes the influencer and wants to see how the change was achieved.
Comments reacting to this slide
- "It really was never abt the hair😭"
- "bro more handsome with this🔥"
- "Hair actually nerfs him 😭"
Verdict: Uses a high-recognition face and a clear visual contrast to guarantee the swipe.
2proofscreenshotutilityworks:partialgrab:50/100aesthetic:60/100Image Generation
Original Image:
Generated Image:
Save Image
5/6
Image Generation Original Image: Generated Image: Save Image 5/6
Visual description
Mobile app interface screenshot. Dark mode. Shows 'Original Image' (buzz cut) on top and 'Generated Image' (textured crop) on bottom. Blue 'Save Image' button at bottom.
Scene setting
mobile app interface
Visible people
Visible objects
Products on screen
Other text elements
- •5/6
- •⚡
vs prior slide
Style: Shifts from full-screen photo to UI screenshot, but keeps the same subject image.
Story: Reveals the tool behind the transformation.
Predicted audience reaction
Recognition that this is an app, not a barber.
Comments reacting to this slide
- "App name"
Verdict: Functional but repetitive; serves as proof of concept rather than engagement bait.
3proofscreenshotaspirationworks:yesgrab:55/100aesthetic:65/100Image Generation
Original Image:
Generated Image:
Save Image
2/6
Image Generation Original Image: Generated Image: Save Image 2/6
Visual description
App interface screenshot. Shows 'Generated Image' with a voluminous, side-swept style (Wolf cut vibe). Green 'Save Image' button.
Scene setting
mobile app interface
Visible people
Visible objects
Other text elements
- •2/6
- •⚡
vs prior slide
Style: Identical UI layout to Slide 2, only the generated hairstyle changes.
Story: Shows variety in the tool's capabilities.
Predicted audience reaction
Interest in this specific style (Wolf cut mentioned in comments).
Comments reacting to this slide
- "marlon wolf cut🔥😭"
Verdict: This specific style resonated most in the comments, validating the variation.
4proofscreenshotneutralworks:partialgrab:45/100aesthetic:60/100Image Generation
Original Image:
Generated Image:
Save Image
3/6
Image Generation Original Image: Generated Image: Save Image 3/6
Visual description
App interface screenshot. Shows 'Generated Image' with a slicked-back undercut style. Green 'Save Image' button.
Scene setting
mobile app interface
Visible people
Visible objects
Other text elements
- •3/6
- •⚡
vs prior slide
Style: Identical UI layout.
Story: Continues showcasing options.
Predicted audience reaction
Comparison shopping — 'Do I like this one better?'
Comments reacting to this slide
- "Side part looks like Ronaldo 2016"
Verdict: Generates a specific comparison comment, but less engagement than Slide 3.
5proofscreenshotneutralworks:nograb:40/100aesthetic:55/100Image Generation
Original Image:
Generated Image:
Save Image
5/6
Image Generation Original Image: Generated Image: Save Image 5/6
Visual description
App interface screenshot. Shows 'Generated Image' with a short fringe/crop style. Purple 'Save Image' button.
Scene setting
mobile app interface
Visible people
Visible objects
Other text elements
- •5/6
- •
vs prior slide
Style: Identical UI layout.
Story: Continues showcasing options.
Predicted audience reaction
Scroll fatigue begins to set in.
Verdict: No specific comments reference this style; likely skipped.
6proofscreenshotdisappointmentworks:nograb:30/100aesthetic:40/100Image Generation
Original Image:
Generated Image:
Save Image
1/6
Image Generation Original Image: Generated Image: Save Image 1/6
Visual description
App interface screenshot. Shows 'Generated Image' with a very short bowl/crew cut. Blue 'Save Image' button.
Scene setting
mobile app interface
Visible people
Visible objects
Other text elements
- •1/6
- •⚡
vs prior slide
Style: Identical UI layout.
Story: Final option shown before CTA.
Predicted audience reaction
Dislike — this style is less attractive than the original.
Comments reacting to this slide
- "hell no,buzz cut 🔥"
Verdict: Shows a 'bad' result which might lower perceived app quality, though it sparks one negative comment.
7ctascreenshotinvitationworks:yesgrab:70/100aesthetic:75/100Choose your style
Your Hair Profile
Face shape: square
Hair texture: straight
Current length: short
High Fade with Textured Crop
Try it
French Crop
Try it
Slick Back (Disconnected Undercut)
Try it
Side Part with Taper Fade
Try it
Choose your style Your Hair Profile Face shape: square Hair texture: straight Current length: short High Fade with Textured Crop Try it French Crop Try it Slick Back (Disconnected Undercut) Try it Side Part with Taper Fade Try it
Visual description
App interface 'Choose your style' screen. Circular profile pic at top. Dark card showing 'Your Hair Profile' data. Four colorful buttons for different styles with 'Try it' sub-buttons.
Scene setting
mobile app interface
Visible people
Visible objects
vs prior slide
Style: Same dark mode UI theme, but layout changes to a menu/dashboard view.
Story: Moves from 'seeing' to 'doing' — invites the user to input their own data.
Predicted audience reaction
Intent to download — 'I can do this for me.'
Comments reacting to this slide
- "App name"
- "App Name"
Verdict: Clearly defines the next step and personalizes the experience with the 'Hair Profile' data.
Commerce intent
Mentioned products
Buy-intent phrases (from comments)
- •App name
- •App Name
Objections (from comments)
- •isnt his hair curly
- •wouldnt marlon have curls
Comment ethnography
Audience is tech-curious but appearance-focused; they treat the app as a 'cheat code' for looksmaxxing.
Comments that characterize the audience
- "App name"
- "bro more handsome with this🔥"
- "isnt his hair curly"
Pain points revealed
- •Uncertainty about which haircut suits their face shape
- •Fear of committing to a bad haircut
- •Skepticism about AI accuracy on different hair textures
Aspirations revealed
- •Wanting to look like popular streamers/influencers
- •Desire for a 'glow up' without barber risk
- •Seeking validation on attractiveness ('bro more handsome with this')
Top questions asked
- •What is the app name?
- •Is this accurate for curly hair?
- •Which hairstyle is the best one?
Objections
- •Accuracy on natural hair texture (curls)
- •Skepticism on hype ('he literally mid')
Diagnostics
Hook deep-dive
Before After
To understand the mechanism behind the transformation (is it a filter? a barber? an app?).
Engagement read
Low like-to-view ratio but high bookmark-to-view ratio indicates high utility/low entertainment value.
Mechanics
Variation showcase — users swipe to see if the next hairstyle looks better.
Brand & funnel
Brands visible
Buying-journey moment: Problem awareness (I need a haircut) → Solution discovery (This app).
Ideal Customer Profile
Young men aged 18-24 interested in improving their physical appearance and social status through trend-driven grooming.
Age
18-24
Gender
male
Readability
simple
Interests
Pain Points
Aspirations
Emotional Profile
Primary Emotion
aspirationIntensity
Effectiveness
Emotions Evoked
Emotional Arc
curiosity → anticipation → evaluation → action
Why It Lands
The content taps into the viewer's desire for self-improvement by showing a low-friction way to visualize a better version of themselves.
Writing Analysis
Style
educational
Tone
relatable
Hook Type
before after
Quality
The text is minimal and functional, relying heavily on the visual transformation to carry the message rather than persuasive copy.
Effectiveness
Goal Achievement
The high number of bookmarks indicates the content is highly effective as a utility/reference tool, which is the primary goal for an app promotion.
Why It Spread
high-contrast visual transformation
influencer endorsement
utility-driven content (saveable for reference)
Content DNA
The CTA is clear and functional, directly tied to the value proposition of the app.
Narrative Arc
The carousel builds tension through repeated 'before/after' reveals, peaking at the final slide where the user is presented with a clear path to action.
Psychological Blueprint
Why It Spread
The carousel leverages the high-engagement 'looksmaxxing' trend by using a recognizable influencer to demonstrate an AI tool's capability. The visual contrast between a buzzcut and various trendy styles creates an immediate 'what if' scenario for the viewer. With over 3,700 bookmarks, the content functions as a utility, where users save the post to reference for their own future haircuts.
Framework
before after bridgePrimary Tactic
contrastTactics Used
contrast on slide 1 (before/after visual)
social proof via influencer association (Marlon)
curiosity gap regarding AI-generated results
identity signaling via 'looksmaxxing' terminology
Cognitive Biases
halo effect (using an attractive influencer to make the app seem more effective)
anchoring (the 'before' image anchors the viewer's expectation of the 'after' result)
Tribal Markers
Trust Signals
Slide Breakdown (7 analyzed)
Text
Before / After
Visual
Split screen showing the same man with a buzzcut on top and a styled haircut on the bottom.
Visual Elements
Color Palette
Copy Analysis
Power Words
Open Loop: yes, the viewer wants to see how the transformation was achieved
Visual Psychology
Attention: the face and hair difference
Gaze: direct eye contact
Emotional cue: the contrast between the two looks
Composition: immediate visual proof of value
Text
Image Generation / Original Image: / Generated Image:
Visual
Screenshot of an app interface showing the original buzzcut photo and the AI-generated styled photo.
Visual Elements
Color Palette
Copy Analysis
Power Words
Open Loop: yes, shows the process
Visual Psychology
Attention: the generated image
Emotional cue: the tech-forward interface
Composition: demonstrate ease of use
Text
Image Generation / Original Image: / Generated Image:
Visual
Screenshot of the app showing a different hairstyle generation.
Visual Elements
Color Palette
Copy Analysis
Power Words
Open Loop: yes
Visual Psychology
Attention: the generated image
Emotional cue: curiosity about other styles
Composition: show variety
Text
Image Generation / Original Image: / Generated Image:
Visual
Screenshot of the app showing a third hairstyle generation.
Visual Elements
Color Palette
Copy Analysis
Power Words
Open Loop: yes
Visual Psychology
Attention: the generated image
Emotional cue: curiosity about other styles
Composition: show variety
Text
Image Generation / Original Image: / Generated Image:
Visual
Screenshot of the app showing a fourth hairstyle generation.
Visual Elements
Color Palette
Copy Analysis
Power Words
Open Loop: yes
Visual Psychology
Attention: the generated image
Emotional cue: curiosity about other styles
Composition: show variety
Text
Image Generation / Original Image: / Generated Image:
Visual
Screenshot of the app showing a fifth hairstyle generation.
Visual Elements
Color Palette
Copy Analysis
Power Words
Open Loop: yes
Visual Psychology
Attention: the generated image
Emotional cue: curiosity about other styles
Composition: show variety
Text
Choose your style / Your Hair Profile / High Fade with Textured Crop / French Crop / Slick Back (Disconnected Undercut) / Side Part with Taper Fade
Visual
App interface showing profile details and style options with 'Try it' buttons.
Visual Elements
Color Palette
Copy Analysis
Power Words
Open Loop: no, this is the conversion point
Visual Psychology
Attention: the 'Try it' buttons
Emotional cue: empowerment through choice
Composition: drive user to action
Comment Intelligence
Sentiment
NeutralResonance
Intent
sell
Audience Vibe
The comments section was inactive, suggesting the content was consumed as a utility rather than a conversation starter.
Top Comments
It really was never abt the hair😭
the most appealing
bro more handsome with this🔥
marlon wolf cut🔥😭
the haircut if I'm marlon 💀